At Pencil, we are driving innovation in advertising technology through our state-of-the-art SaaS product, which harnesses Generative AI to redefine content creation. Our mission is to make AI the default in advertising without replacing creative people. To achieve this, we need to make sure that our technology isn’t just in the hands of big brands - we need to try to help small businesses and creative individuals too.

You’ll be the bridge between client imagination and product innovation. Your mission is to turn business challenges into powerful creative strategies whilst staying grounded in what our GenAI platform can do today, and inspired by what it’ll do tomorrow. You’ll translate client goals into actionable, product-led creative opportunities that make them say, “Wait, we can do that?!”

You’ll shape the future of how clients use our tools, from spotting use cases, inspiring creative applications, to guiding our product and creative teams toward smarter, more impactful work.

• You’ve built a career at the intersection of creative strategy, technology, and innovation, ideally in an agency environment.  Experience in SaaS would be a bonus. 

• You understand how to connect business problems with creative and technical solutions, and can communicate those ideas clearly to both clients and internal teams.

• You’re fluent in AI and digital-first creative thinking, and you stay ahead of trends in GenAI and content automation.

• You can work independently on complex, high impact projects, using your judgment to select the best approach and drive results.

• You thrive on reducing complexity, finding elegant, automated, or repeatable ways to solve challenges.

• You’re confident advising others and shaping decisions that impact multiple teams.

• You have experience mentoring and guiding Creatives and Strategists, and you enjoy lifting others up.

• You’re proactive about researching and implementing new tools, systems, or methods to keep us ahead of the curve.

You’ll thrive here if you…

• Collaborate naturally.  You bring people together across Creative, Product, and Client teams to make great ideas happen.

• Think in systems.  You don’t just fix problems, you improve or invent the process so they don’t happen again.

• Mentor with purpose.  You take pride in developing others and being a go-to source of guidance and inspiration.

• Stay curious.  You’re plugged into creative, tech, and cultural trends, always finding new ways to apply them to our work.

• Live our values.  You act as an ambassador for how we work, bringing creativity, collaboration, and experimentation into everything you do.

• Turn client needs into strategic plans that make the most of Pencil’s capabilities.

• Spot high impact opportunities hiding in client challenges, and design clever, product-driven ways to solve them.

• Craft aspirational use cases that align with the product roadmap and inspire clients to explore what’s next.

• Translate the roadmap into creative possibilities, helping GenAI literate clients imagine the near future.

• Act as the connective tissue between clients, Creative, and Product and ensure we’re building and delivering in sync.

• Write tight, inspiring creative briefs that turn strategic insight into great work for our production team.

• Champion creative excellence and innovation, making sure our ideas are as strong as our technology.

• Lead, coach, and grow Creative Strategists, fostering excellence, collaboration, and innovation.

• Mentor and inspire others, sharing expertise and building capability across creative and strategy teams.

• Continuously improve processes, finding smarter, faster, or more scalable ways to deliver impact.

• Represent our values and ways of working in every client interaction, collaboration, and creative decision.

KPIs & Success Metrics:

Success in this role will be measured by the strategic, creative, and operational impact you drive across client and internal initiatives. Specifically:

• Strategic impact:

  • Strength and clarity of strategic recommendations adopted by clients.

  • Demonstrated influence on shaping client use cases aligned with the product roadmap.

  • Growth in the number and quality of client briefs led by strategic insight.

• Creative impact:

  • Client feedback and satisfaction with creative strategy outputs.

  • Measurable uplift in campaign performance or creative effectiveness driven by your strategies.

• Operational excellence:

  • Improved speed and scalability of creative-to-product collaboration.

  • Implementation of new systems or processes that reduce manual effort or complexity.

  • Consistent delivery of projects on time, with clear communication and minimal escalation.

• Leadership & culture:

  • Mentorship feedback from junior strategists or creatives.

  • Contribution to cross-team collaboration and company wide initiatives.

  • Active demonstration of company values and leadership behaviors.

• 25 days PTO plus public holidays, although we operate a Flexible Time Off scheme

• Health insurance / private medical cover

• Monthly stipend towards wellness, fitness, and learning and development

• Remote - work from anywhere in your home country 

• Enhanced parental leave policies, whether you become a parent through birth, adoption or surrogacy 

• Access to our Pencil office in The Shard, London for UK employees 

• Flexible working hours