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Role Description

The AVP, Product Manager – Deposit Solutions is the strategic force behind member deposit growth and engagement. This role owns the full deposit product lifecycle, from campaign strategy and product innovation through marketing execution and performance optimization. As an AVP, this position is accountable for translating CFCU’s deposit strategy into detailed operational execution plans while providing frontline insights that shape deposit product direction. The position drives member balance growth, deepens member relationships, and directly contributes to credit union profitability through data-driven product management and cross-functional leadership. Accountability for outcomes is absolute—within this role’s scope and in contribution to Credit Union-wide objectives.

Qualifications

• Bachelor’s degree in Marketing, Business, Finance, or related field required
• 8+ years of product management or product marketing experience in financial services, preferably with deposit products
• Proven track record of driving measurable growth through marketing campaigns and product innovations; demonstrated results accountability, not just activity
• Deep, hands-on understanding of deposit products, pricing strategies, regulatory requirements (Reg E, Reg DD, fee disclosures), and competitive dynamics
• Experience leading cross-functional initiatives and influencing stakeholders without direct authority
• Credit union or community banking experience strongly preferred

Requirements

• Strong analytical skills plus customer journey orchestration; ability to personally dig into data and translate insights into action
• Strategic thinking balanced with tactical, hands-on execution and attention to detail
• Knowledge of research methodologies, experimentation frameworks, and test-and-learn approaches
• Understanding of digital banking ecosystems, mobile app engagement, and digital wallet adoption strategies
• Excellent presentation and communication skills for executive-level stakeholders and cross-functional teams; clear, concise, and confident communicator
• Project management capabilities with ability to manage multiple concurrent initiatives and competing priorities while maintaining full ownership of results
• Ability to write and speak effectively in English using correct spelling and grammar
• Basic math skills including the ability to compute rates, ratios, and percentages using a 10-key
• Proficient in the use of basic applications in a Windows-based environment, including Outlook, Word, and Excel. Moderate keyboard skills at 40 wpm
• Excellent customer service skills

Benefits

• Bonus/incentives for all regular employees
• 401(k) with 8% company contribution
• Medical, dental, and vision insurance for employees and dependents paid at 80%
• PTO and paid sabbaticals
• Tuition reimbursement

Company Description

Chevron Federal Credit Union is one of the top-run credit unions in the country – and one of the largest, with $5 billion in assets. Yet our corporate culture is not stuffy: the Team Spirit Committee runs fun activities and charitable events throughout the year, and work-life balance, mutual respect, diversity, and providing a voice for every employee are all important to us.