• Jointly create, manage and execute account plans side by side with the Account Executives • Maintain and develop existing and new offerings through appropriate and relevant internal liaison, to optimize business growth and customer satisfaction. • Plan and prioritize opportunities for utmost productivity and efficiency. • Validate software, hardware and services pricing and margins based on the scope of work. • Engage Professional Services in opportunities after forming a clear solution plan. • Monitor and report on market and competitor’s activities. • Communicate and report internally on opportunity status and plan ahead using appropriate methods to facilitate the development of profitable business and sustainable relationships. • Attend, present, and demonstrate at customer meetings and internal sessions with other company functions, as necessary. • Influence buyers on product offering new / improved products / innovation within the industry. • Focus on upselling while acting as a technical advisor to customers within remit.