• Plan, build, and optimize paid campaigns across Google Search, Google ProMax, LinkedIn Ads, and retargeting platforms. • Manage keyword strategy, bidding, creative iteration, A/B testing, audience targeting, and campaign performance. • Coordinate closely with Growth and PMM to support product launches, webinars, events, and OSS initiatives. • Improve landing page and conversion performance through iterative testing and data-driven optimization. • Own on-page and technical SEO improvements across Solo.io content. • Conduct keyword research, search intent analysis, and competitive SEO insights across cloud and AI topics. • Optimize page structure, metadata, H1/H2 hierarchy, URL structure, internal linking, and schema (if needed). • Monitor SEO health using Google Search Console, GA4, and other tools, and recommend improvement paths. • Update and maintain pages on Solo.io using Webflow, including new sections, layout refinement, CMS edits, metadata, CTAs, and forms. • Implement light HTML/CSS modifications for styling or functional tweaks. • Ensure responsive design, page speed, accessibility compliance, and tracking accuracy. • Partner with Engineering for deeper Webflow or front-end issues. • Prepare content, structural updates, and metadata changes for OSS microsites. • Ensure consistency across Solo.io and OSS ecosystem assets. • Aggregate technical content from PMM, Engineering, Field Marketing, and OSS contributors and translate into structured digital components. • Maintain organized content systems and reusable modules for paid campaigns and SEO opportunities. • Support the creation and maintenance of landing pages, webinar/event pages, and resource hubs. • Apply GA4 tagging, event tracking, and UTM standards across campaigns and Webflow pages. • Track and analyze performance across paid, organic, and web channels; identify root causes and optimization opportunities. • Recommend and support A/B tests across ads, landing pages, and digital experiences.