• Own the strategy, planning, and execution of joint marketing initiatives with strategic channel partners • Develop and maintain joint marketing plans with partners aligned to shared pipeline and revenue goals • Identify opportunities to increase visibility, pipeline generation, and market presence through partner marketing initiatives • Align marketing efforts with partner go to market strategies and sales priorities • Maintain clear reporting on partner marketing activity, pipeline contribution, and program effectiveness • Plan and execute joint marketing campaigns including webinars, content syndication, digital campaigns, and thought leadership initiatives • Collaborate with growth marketing and content teams to develop co-branded assets and messaging • Ensure partner campaigns align with Cyderes’ overall marketing strategy and revenue goals • Manage partner participation in industry conferences, partner summits, executive dinners, and field marketing activities • Coordinate joint event planning with partners and internal teams to maximize pipeline generation and relationship building • Track and report on event performance including meetings, leads, and pipeline impact • Manage Market Development Funds (MDF) with strategic partners including program planning, submission, and reporting • Ensure MDF investments align with measurable marketing outcomes and partner objectives • Track utilization and ROI of partner funded marketing programs • Work closely with the Channel and Alliances team to support partner priorities and joint growth opportunities • Partner with sales to coordinate account targeting and meeting generation through partner programs • Collaborate with marketing operations to ensure accurate tracking of partner campaigns and pipeline