Comfrt is one of the fastest-growing direct-to-consumer brands, dedicated to blending mental wellness, inclusivity, and elevated comfort into every piece we create. Our mission goes beyond clothing — we strive to build a community where everyone feels supported and seen.
Product Category Director - Athleisure, Outerwear, & Collabs
Location
United States
Posted
3 days ago
Salary
$170K - $200K / year
No structured requirement data.
Job Description
Role Description
We are seeking a highly strategic and product-obsessed Product Category Director - Athleisure, Outerwear, & Collabs to lead innovation, product development, and execution within a key category at Comfrt. This role owns the end-to-end product lifecycle and partners closely with Design, Creative, Technical Design, Sourcing, and Merchandising to bring differentiated, high-quality products to market at speed while maintaining the standards that define the brand. This is a hands-on leadership role. The ideal candidate is comfortable rolling up their sleeves and engaging in the details of product development execution while maintaining a high-level strategic view of category growth and product direction.
Key Responsibilities
-
Category Strategy & Product Innovation
- Own category product vision, roadmap, and long-term growth strategy
- Identify whitespace opportunities and new product concepts through market analysis, competitive intelligence, and trend research
- Consistently analyze market trends, fashion trends, consumer behavior, and sales data to inform product strategy and category direction
- Demonstrate the ability to anticipate emerging trends and translate them into meaningful product opportunities for the brand
- Continuously identify whitespace across the market, fashion landscape, and evolving consumer needs to inform new product development
- Maintain strong awareness of fashion trends, cultural shifts, and evolving customer preferences
- Translate brand vision, customer insight, and cultural trends into product direction
- Drive innovation that expands the Comfrt product ecosystem while maintaining brand authenticity
-
End‑to‑End Product Development Leadership
- Own the full product development lifecycle from concept through commercialization
- Develop product briefs and guide product creation from ideation to launch
- Partner closely with Design to shape product expression and aesthetic direction
- Lead key development milestones including concept reviews, sampling, fit sessions, and approvals
- Build and manage product development calendars to ensure timely delivery of product launches
- Drive development speed and efficiency by identifying creative ways to streamline development processes and accelerate timelines without compromising product quality
- Bring new product ideas to market quickly by optimizing development calendars and leveraging agile development approaches
- Demonstrate the ability to develop both complex functional products and trend-driven fashion concepts within disciplined timelines
- Balance speed-to-market with technical execution, ensuring products meet performance, quality, and brand standards
-
Hands‑On Product Execution
- Work directly with cross‑functional teams and vendors to ensure product development milestones are achieved
- Engage closely in day‑to‑day product development execution to solve issues quickly and maintain development momentum
- Partner with Sourcing and factories to ensure feasibility, cost targets, and production timelines are met
- Balance speed‑to‑market with quality standards and brand integrity
- Step in when needed to remove roadblocks and keep product development moving forward
-
Cross‑Functional Leadership
- Partner with Merchandising to align category strategy with assortment architecture and commercial performance
- Collaborate with Marketing to ensure product launches align with storytelling and campaign moments
- Work closely with Technical Design to ensure product quality, fit, and construction standards
- Align with Buying and Supply Chain to support inventory strategy and production timelines
-
Product Performance & Continuous Improvement
- Monitor product performance, customer feedback, and competitive activity
- Use insights to refine future development and expand successful product franchises
- Identify opportunities to improve development efficiency, product quality, and speed‑to‑market
Qualifications
- 10–15+ years of progressive experience in product development, product management, or category leadership within apparel or consumer brands
- Deep expertise across the full product development lifecycle—from concept and innovation through commercialization and production
- Strong category expertise with a track record of identifying innovation opportunities and scaling successful product franchises
- Demonstrated ability to deliver product on time while maintaining high standards of quality, performance, and brand integrity
Requirements
-
Must Have Qualities:
- Collaborative: Experience partnering closely with vendors, sourcing teams, and supply chain partners to bring product to market efficiently
- Collaborative by nature — thrives in cross-functional entrepreneurial environments and values partnership across design, merchandising, sourcing, and marketing
- Leadership: Proven experience operating at the Director level or higher within high-growth or global consumer brands
- Hands-on leadership style with a willingness to engage directly in product development execution when needed
- Ability to balance strategic category leadership with the day-to-day operational details required to bring product to market
- Growth Mindset: Possesses a growth-oriented mindset—constantly identifying whitespace, translating insights into opportunities, and building clear strategies to expand the category.
- Experience scaling product categories and driving growth across multiple markets
- Creative problem solver who thrives in fast-moving, entrepreneurial environments
- Insight Driven Product Strategist: Highly analytical with the ability to translate market insights, sales performance, and competitive intelligence into actionable product decisions
- Deep understanding of customer: Strong product aesthetic and instinct for translating brand vision into compelling, customer-relevant product
- Deep appreciation for the Comfrt brand aesthetic and customer, with the ability to build product that feels authentic to the brand
Benefits
- Be part of a purpose-driven company that’s shaping the future of comfort and mental wellness.
- Work in a supportive, creative environment where your ideas and growth are valued.
- Enjoy Comfrt benefits such as generous paid time off, company-covered health insurance, 5% 401k match, and discounts on all Comfrt products!
- Join a passionate team making an impact on exciting projects, all while enjoying the flexibility and collaborative support of a fully remote environment.
Job Requirements
- 10–15+ years of progressive experience in product development, product management, or category leadership within apparel or consumer brands
- Deep expertise across the full product development lifecycle—from concept and innovation through commercialization and production
- Strong category expertise with a track record of identifying innovation opportunities and scaling successful product franchises
- Demonstrated ability to deliver product on time while maintaining high standards of quality, performance, and brand integrity
- Must Have Qualities: Collaborative: Experience partnering closely with vendors, sourcing teams, and supply chain partners to bring product to market efficiently
- Collaborative by nature — thrives in cross-functional entrepreneurial environments and values partnership across design, merchandising, sourcing, and marketing
- Leadership: Proven experience operating at the Director level or higher within high-growth or global consumer brands
- Hands-on leadership style with a willingness to engage directly in product development execution when needed
- Ability to balance strategic category leadership with the day-to-day operational details required to bring product to market
- Growth Mindset: Possesses a growth-oriented mindset—constantly identifying whitespace, translating insights into opportunities, and building clear strategies to expand the category.
- Experience scaling product categories and driving growth across multiple markets
- Creative problem solver who thrives in fast-moving, entrepreneurial environments
- Insight Driven Product Strategist: Highly analytical with the ability to translate market insights, sales performance, and competitive intelligence into actionable product decisions
- Deep understanding of customer: Strong product aesthetic and instinct for translating brand vision into compelling, customer-relevant product
- Deep appreciation for the Comfrt brand aesthetic and customer, with the ability to build product that feels authentic to the brand
Benefits
- Be part of a purpose-driven company that’s shaping the future of comfort and mental wellness.
- Work in a supportive, creative environment where your ideas and growth are valued.
- Enjoy Comfrt benefits such as generous paid time off, company-covered health insurance, 5% 401k match, and discounts on all Comfrt products!
- Join a passionate team making an impact on exciting projects, all while enjoying the flexibility and collaborative support of a fully remote environment.
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