• Operationalize GTM strategy: Translate vertical and account plans into weekly and monthly execution rhythms. • Establish a consistent GTM cadence (planning, activity targets, reviews, pipeline reviews, and post-mortems). • Ensure target account progression is visible, measurable, and actively managed. • Build the revenue operating system: Own CRM process, definitions, governance, and reporting; ensure pipeline data is reliable. • Create and maintain outreach standards (sequences, messaging frameworks, follow-up norms, and relationship-building workflows). • Implement scorecards across activity quality, conversion, stage velocity, and pipeline coverage. • Drive accountability and execution quality: Run weekly GTM operating reviews; surface risks, blockers, and decisions required. • Hold sales and GTM contributors accountable to commitments and quality standards—while enabling them with better tools, templates, and process. • Improve execution through coaching, feedback loops, and clear expectations for quality. • Coordinate GTM programs and enablement: Support targeted campaigns and co-marketing programs aligned to priority accounts/verticals (light ABM). • Ensure consistent use of case studies, proof points, and value narratives. • Partner with sales leadership on enablement materials and iterative improvement of the sales process. • Improve handoffs and delivery alignment: Establish clean qualification, scoping, and handoff expectations so delivery begins with clarity. • Partner with technical leadership to align GTM commitments with delivery realities. • Represent CEO at internal and external events in the circumstances when the CEO cannot be present due to conflicts, family commitments, vacations etc. • Determine what company actions can be delegated to direct reports or need the attention of the CEO. • Assist in ensuring all CEO actions are completed in prompt fashion. • Help CEO focus on high value activities by delegating, managing calendar and helping prioritize CEO’s activities. • Help coordinate important events like quarterly advisory meetings etc.