• Own onboarding, activation, and early lifecycle performance. Design and continuously improve the new user journey to reduce time-to-first-value, increase repeat usage, and drive early adoption of core product capabilities across API and dashboard experiences. • Build and operate lifecycle programs driven by product usage. Own lifecycle strategy across welcome, activation, engagement, expansion, and reactivation. Translate product events and usage thresholds into triggered journeys across email and in-product channels, partnering with an agency for design and execution where appropriate. • Run experiments that compound product-led growth. Design, execute, and analyze experiments using tools like PostHog to improve conversion, adoption, and retention. Maintain a focused experimentation cadence tied to clear lifecycle and revenue outcomes. • Support PLG-to-sales motions with high-quality signals. Define and operationalize signals that identify high-potential accounts based on usage behavior, and build automated flows that enable the BD team to engage with the right context at the right time. • Define, measure, and communicate lifecycle success. Establish clear lifecycle metrics and benchmarks (activation signals, engagement patterns, retention and reactivation rates), and use them to inform priorities, trade-offs, and ongoing optimization. • Partner cross-functionally to ship the journey. Work closely with product, engineering, data, and sales to align on lifecycle priorities, influence instrumentation and product surfaces, and ensure lifecycle systems reflect how customers actually use OpenRouter.