Marketing Communications Associate

CommunicationsCommunicationsContractRemoteTeam 11-50Since 2014Company SiteLinkedIn

Location

United States

Posted

2 days ago

Salary

Not specified

Bachelor Degree2 yrs expEnglishTableau

Job Description

• Execute ecosystem growth campaigns across B2B channels (e.g., LinkedIn, industry publications) • Drive adoption and engagement across the Canton Network • Manage multi-channel prospect nurture sequences for ecosystem expansion • Coordinate product launches and token integration announcements • Track network growth and engagement metrics • Create and deliver multi-step email campaigns • Develop technical marketing content for financial services audiences • Create educational materials on blockchain concepts for finance professionals • Write thought leadership articles to position Obsidian Systems in enterprise DeFi • Produce case studies, white papers, and compliance-driven marketing collateral • Support conference speaking engagements and industry panel participation • Build relationships with trade publications, analysts, and financial media • Partner with leadership on narrative positioning across X (Twitter) and industry media • Maintain CRM (HubSpot) data and prospect databases • Manage website content and updates • Set up marketing automation and tracking systems • Generate campaign and network analytics reports • Collaborate with leadership on commentary across digital and industry platforms

Job Requirements

  • 2–5 years in B2B software or financial services marketing
  • Understanding of trading, settlements, capital markets, and regulatory environments
  • Growth marketing expertise: performance marketing, attribution models, conversion optimization
  • Experience marketing to institutional buyers with complex decision-making
  • Proficiency with marketing analytics tools (e.g., Google Analytics, Tableau, HubSpot)
  • Exceptional writing skills for sophisticated financial audiences.

Benefits

  • Growth Opportunities
  • Learn from industry-leading blockchain engineers
  • Network with major financial institution executives
  • Grow into marketing leadership as the company scales
  • Shape marketing strategy for the emerging enterprise blockchain sector
  • Work with C-suite executives and industry thought leaders

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