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Role Description

The Digital Campaign Manager – Verticals Specialist plays a critical role in supporting a vertically aligned team by ensuring campaigns are strategically structured, flawlessly launched, and continuously optimized to meet the unique needs of their vertical.

The Digital Campaign Manager serves as the post-sale, campaign execution, and optimization expert. This role is not sales-focused; instead, it partners closely with Digital Solutions Managers (sales), centralized buying teams, analytics, and client services to deliver high-performing campaigns and exceptional client outcomes.

As the technical and strategic hub for the vertical, you will apply industry-specific insights to campaign setup, optimization, and reporting—helping drive client retention, upsell opportunities, and long-term growth within their vertical category.

Responsibilities

• Vertical Partnership & Strategy
  • Act as the dedicated campaign management partner for the vertical sales team.
  • Apply industry-specific best practices to campaign structure, targeting, and optimization.
  • Coach and support sales partners on product capabilities, vertical nuances, and campaign strategy.
  • Provide proactive insights and recommendations to improve performance and reduce cancellations.
• Campaign Pre-Launch
  • Review and technically approve proposals built by sales strategists with the correct vertical lens.
  • Guide sales on effective messaging and KPI alignment for vertical-specific tactics (programmatic, social, SEM, LSA, CTV, etc.).
  • Assign targeting strategies based on industry trends, seasonality, and service-area considerations.
  • Ensure all campaign elements are complete and accurate prior to launch (creative, pixels, goals, flighting).
  • Compile insertion orders and coordinate trafficking with centralized buying teams.
• Campaign Post-Launch & Optimization
  • Serve as the primary point of contact between local markets and Ignite’s buying, analytics, and client services teams.
  • Monitor campaign performance and recommend optimizations based on vertical benchmarks and client objectives.
  • Support revisions, optimizations, renewals, and upsell opportunities driven by performance insights.
  • Ensure seamless communication and continuity across all internal teams supporting verticalization.
• Collaboration & Communication
  • Participate in regular virtual team meetings to foster collaboration and alignment.
  • Maintain strong relationships across sales, buying, analytics, and creative teams.
  • Communicate clearly and professionally with internal stakeholders at all levels.

Qualifications

• 1+ year of experience in digital advertising, campaign management, or media operations.
• Strong understanding of digital ad messaging best practices (does not create ads).
• Exceptional organizational skills with strong attention to detail and deadlines.
• Excellent written and verbal communication skills.
• Proven ability to collaborate across departments and manage multiple priorities.
• Experience supporting verticalized or industry-specific accounts is a plus.
• 4-year college degree or comparable work experience required.

Benefits

• 3 weeks of PTO (+ 9 paid holidays)
• Medical, Dental, and Vision Insurance
• 401(k) Retirement Plan
• Casual, high-energy work environment
• Opportunity for upward mobility
• Company provided laptop
• Competitive salary