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Influencer Marketing Manager
Influencer MarketingInfluencer MarketingFull TimeRemoteTeam 1,001-5,000H1B No SponsorCompany SiteLinkedIn
Location
United States
Posted
51 days ago
Salary
$65.3K - $85K / year
Bachelor Degree3 yrs expEnglish
Job Description
• Working with the Creative Team to develop, execute, and lead influencer marketing campaigns for clients in partnership with creators
• Source, excite, and engage creators to produce authentic content that drives business goals
• Casting and managing creators across digital platforms such as TikTok, YouTube, Instagram, Snapchat, and more
• Hands-on in projects, comfortable in client-facing settings
• Discuss and innovate casting strategies
• Support with talent outreach, legal communications including contract negotiations, as well as final file delivery by external vendors and content creators
• Coordinate all final deliveries and manage timelines efficiently in collaboration with the project management team
• Client-facing communication and organizing legal and financial paperwork
• Proofing provided content to ensure compliance with brand voice and guidelines
• Ability to manage multiple projects across multiple brands (typical workload will be across 5 – 7 projects)
• Developing and updating roster of preferred talent and partnerships
• Frequent communication with legal teams, acting as a mediator between legal and talent management
• Track and manage budgets across projects, with oversight and counsel from senior management
Job Requirements
- 3+ years work experience in casting, influencer marketing or related social media field
- Deep knowledge of all major social platforms (TikTok, Meta, YouTube, Pinterest, Twitter, Snapchat)
- Solid understanding of tools such as CreatorIQ and Tagger
- Experience working in a marketing, advertising, or talent agency setting
- Experience working directly with clients and brands
- Experience navigating creator partnerships
- Extensive experience casting and vetting creators
- Experience working in a social media based role
- Familiarity with contracts or legal communication
- Strong communication skills
- Knowledge of the expanding creator landscape
- Knowledge of creator and influencer performance benchmarks and metrics
- Experience managing production elements of an influencer or creator campaign
- Experience managing and coordinating projects in a fast-paced environment
- Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials.
- Experienced in owning and managing talent budgets and pricing strategies
Benefits
- Healthcare, Dental, and Vision coverage
- 401k plan, plus matching
- PTO
- Paid Company Holidays
- Parental Leave
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