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Role Description

We are currently hiring a Demand Generation Lead, Americas; a commercially minded builder and in-market operator who will own the demand engine across North America and LATAM. This is a senior individual contributor role that sits within the global Demand Generation team, which consists of Campaign Management, Partner Marketing, Business Development, and Regional Demand Generation. You are responsible for translating global strategy into regional pipeline impact.

• Build the regional plan, define targets, activate programs, and partner deeply with Sales to ensure we hit our enterprise and mid-market revenue goals.
• Act as the linking pin between Marketing and Sales in the Americas region — the person who ensures strategy turns into pipeline.
• This is a highly autonomous, commercially accountable role focused on owning the full-funnel demand generation motion across the Americas region.
• Collaborate closely with our Principal, Campaign Management (Global ABM & Enterprise Demand), and cross-functionally with Brand, Events, Product Marketing, RevOps, and BDR.
• Accountable for marketing sourced and influenced pipeline within your territory.

• Own the Americas Demand Plan: Build and execute the regional demand strategy aligned to enterprise and mid-market revenue targets. Translate global campaigns and launches into in-market programs that drive measurable pipeline.
• Drive ABM & Segment Programs: Activate targeted ABM and segment plays in partnership with Sales. Orchestrate multi-touch engagement across priority accounts to generate and accelerate opportunities.
• Generate & Accelerate Pipeline: Own MQL, SAL, SQL, and Opportunity targets. Monitor conversion rates and pipeline velocity; identify gaps early and deploy corrective actions to stay on track.
• Partner with Sales Leadership: Act as the marketing lead for the Americas Sales team. Align on target accounts, campaign priorities, and performance goals to ensure reps hit their number.
• Optimize & Scale: Improve funnel quality (MQL → SQL → Opportunity), streamline lead scoring and routing, and continuously test and optimize channel performance.
• Innovate: Experiment with and leverage new technology (AI) to test new approaches across targeting, creative, personalization, and automation — proactively identifying opportunities to unlock scalable pipeline growth.

Qualifications

• 7+ years in B2B demand generation, ideally in SaaS and enterprise segments.
• Proven experience owning regional pipeline targets and delivering measurable revenue impact.
• Strong understanding of ABM, lifecycle marketing, and full-funnel performance metrics.
• Experienced collaborating with Sales leadership and RevOps to drive alignment and execution.
• Data-driven, hands-on, and comfortable operating in fast-moving environments.

Requirements

• The annual Total Cash Compensation salary range for this position is $146,811 to $217,280. Actual pay within this range depends on several factors, including work location and individual qualifications.
• Compensation ranges for the same role in other countries may differ based on local market conditions, compensation philosophy, and regulatory requirements.
• Compensation ranges for this role outside of the United States may differ and will be determined based on local market benchmarks, compensation practices, and applicable regulations.

Benefits

• Unlimited PTO
• Low cost medical, dental, and vision plans
• Life insurance
• Accidental death and dismemberment (AD&D) insurance
• Dependent Care Savings Accounts and Flexible Spending Accounts
• Health Saving Account
• Short-term and long-term Disability
• Employee Assistance Program
• Employee Resource Groups
• 401(k) plan
• Paid parental leave
• Relief Fund
• Travel coverage