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Role Description

The West Coast Territory Manager will be responsible for protecting existing accounts and developing new business across a multi-state region, acting as a trusted advisor to customers and partners. This role offers autonomy to build processes, strong leadership support, and the opportunity to make a direct impact on commercial strategy. The position will also focus on implementing best practices (SOPs) and supporting the Corona office operations.

Responsibilities

• Manage a multi-state territory on the West Coast, ensuring account retention and expansion through hunting + farming.
• Develop a strategic plan to recover lost customers and penetrate new segments (converters, printers, packaging).
• Operate with autonomy, while collaborating with internal teams (Customer Service, Technical Service) to ensure quality and availability.
• Represent Beontag at industry events (e.g., TLMI) and strengthen networking.
• Participate in warm introductions with key accounts to preserve business memory.
• Contribute to implementing best practices (SOPs) and technical support in the region, including setting min/max inventory and sales processes.
• Report sales metrics and pipeline activity via CRM tools.
• Support marketing initiatives to boost visibility and attract talent/customers.

Qualifications

• Knowledge of the Pressure-Sensitive (PSA) market (awareness and application).
• Proven experience managing a multi-state region.
• Willingness to travel frequently (50%–70%).
• Bachelor’s degree (preferred).
• Minimum of 5+ years of sales or business development experience in packaging, printing, or labeling industry (preferred).
• Strong technical knowledge of label converting processes, coatings, and adhesive applications (preferred).
• Excellent communication, negotiation, and presentation skills (preferred).
• Strong organizational and project management abilities (preferred).
• Familiarity with sales systems (e.g., Sandler) is a plus (preferred).
• Proficiency with CRM software and Microsoft Office Suite (preferred).

Benefits

• Autonomy and real impact: Opportunity to write your own playbook and lead a strategic region.
• Mentorship and support: Direct access to experienced leaders and training (e.g., Sandler).
• Networking and visibility: Engagement with TLMI and industry connections.
• Dynamic environment: Lean, collaborative structure focused on results.