1Password

Productive businesses use 1Password to secure employees at scale.

Senior SEM Manager

SEO MarketingSEO MarketingFull TimeRemoteTeam 501-1,000Since 2009H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

3 days ago

Salary

$119K - $173K / year

Bachelor Degree6 yrs expEnglish

Job Description

• Own the global B2B paid search strategy across Google Ads, Microsoft Ads, and other relevant platforms. • Develop and execute a paid search roadmap aligned to MQL, pipeline, and revenue impact, informing and adapting to broader B2B demand generation strategy • Responsible for ongoing keyword, audience, bidding, creative, and landing page optimization to maximize leads, mqls, sqls, qualified pipeline & CAC efficiency • Establish and execute experimentation and testing to continuously improve performance. • Partner with analytics and revenue operations teams to ensure accurate attribution, forecasting, and insight-driven decision-making. • Work closely with Marketing Analytics, Web & Content teams to ensure alignment across messaging, conversion paths, and downstream revenue performance. • Own and manage a significant paid search budget, balancing growth and efficiency while scaling pipeline generation from SEM channel • Lead the evolution of paid search strategy as 1Password scales into new markets & product categories

Job Requirements

  • 6+ years of deep, hands-on experience in Paid Search / SEM
  • Demonstrated experience owning paid search as a primary B2B demand generation channel in a Sales-Led growth motion
  • Experience connecting paid search performance to broader demand generation, lifecycle, and revenue strategies
  • Experience supporting sales led demand motions is preferred.
  • Advanced analytical and problem-solving skills, with the ability to translate data into actionable insights.
  • Hands-on experience with Google Ads, Microsoft Ads, GA4, SA360, and B2B attribution and analytics tools.
  • Excellent communication and interpersonal skills, with the ability to influence senior stakeholders through clear, data-backed recommendations.

Benefits

  • immediate participation in 1Password's benefits program (health, dental, 401k and many others)
  • utilization of our generous paid time off
  • an equity grant
  • participation in our incentive programs

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