• Develop and execute the global sales strategy for international and industrial markets to achieve revenue, margin, and growth targets. • Lead, coach, and hold accountable a global team of regional sales leaders, direct reps, and agents. • Build and manage a high-performance distributor and integrator network across key regions (Middle East, APAC, Europe, Americas). • Drive OEM relationships with fire truck builders, system integrators, and package suppliers to embed products into platforms and standards. • Personally engage in strategic, high-value opportunities with end users, EPCs, and key accounts. • Own forecasting, pipeline management, and CRM discipline to ensure predictable results. • Partner with product management and engineering to align roadmaps with market needs and approvals (FM, UL, ATEX, etc.). • Partner with product management on pricing strategy, discount discipline, and deal approvals to protect margin while enabling growth. • Navigate international commercial terms including letters of credit, Incoterms, export compliance, and currency risk. • Represent the company at key customer meetings, industry events, and trade shows globally. • Provide clear communication and reporting to executive leadership on performance, risks, and opportunities.