• Own social strategy — define voice, content pillars, channels, cadence, and growth loops (reply strategy, quote-tweet patterns, meme language, distribution tactics) • Amplify exec voices — draft and edit posts and threads for key spokespeople; develop distinct "voiceprints" per exec • Rapid response + issues management — monitor AI narratives; respond quickly to FUD and misinformation; coordinate internally on sensitive topics • Run narrative campaigns — execute launches and multi-week arcs (product, research, ecosystem, partnerships) with clear goals and measurable outputs • Community engagement — be in the trenches: replies, quote tweets, relationship-building with major accounts, builders, and media • Agentic content and AI tooling — stay on the leading edge of AI-native content formats; build and share playbooks for agentic content creation across X, TikTok, and Instagram; use the best AI tools to accelerate ideation, drafting, production and distribution; be the internal expert on what's emerging and how to use it • Content production — write punchy posts, threads, memes, and explainer content that makes complex ideas legible and exciting • Cross-functional coordination — align with comms, product, research, BD, and legal to ensure accuracy, timing, and risk control • Analytics + iteration — track performance (impressions, engagement rate, follower growth, clickthrough, sentiment) and adjust weekly • Influencer and ecosystem relationships — identify, engage, and where appropriate, hire influencers and key voices to extend our reach