• Lifecycle Program Development: Design and implement comprehensive lifecycle programs (onboarding, activation, engagement, retention, advocacy) for Groups, Spaces, and Partner Hub, including cross-sell journeys that introduce users to additional Engine products at the right moment. • Customer Journey Design: Create delightful, data-informed user journeys that guide customers from initial signup through power user adoption. Balance product education with user value, and identify natural transition points where users are ready for deeper engagement across the broader Engine platform. • Experimentation: Build a rigorous testing framework to validate messaging, timing, channel mix, and segmentation strategies. Use data to improve performance continuously. • Cross-Functional Partnership: Work closely with Product Managers and Product Leads to influence roadmaps based on customer feedback, usage data, and lifecycle performance. Own product outcome metrics jointly with Product. • Technical Execution: Build and manage campaigns in Customer.io, create audience segments in Looker/Snowflake, and ensure proper tracking and attribution in Salesforce. • Performance Analysis: Analyze cohort behavior, identify drop-off points, and translate data into actionable insights that improve product metrics (activation rate, feature adoption, retention). • Content & Messaging: Write compelling, on-brand emails and in-product messages that drive action. Maintain strong opinions on what makes customer communication effective. • Channel Strategy: Determine the right mix of email, in-product messaging, and other channels to reach users at the right moment with the right message.