• Translate consumer insights into campaign strategy • Analyze audience research, segmentation data, and behavioral insights to inform marketing strategies • Use social listening and cultural signals to identify emerging conversations and trends • Translate findings into clear strategic recommendations for internal teams and clients • Develop insight-driven creator strategies • Identify audience segments and communities relevant to brand campaigns • Inform creator selection and creative direction using consumer insights • Collaborate with creative, account, and media teams to shape campaign concepts • Support client strategy and campaign planning • Contribute to campaign strategy development for major brand partners • Present insights and strategic recommendations internally and to clients • Help develop messaging frameworks grounded in audience motivations and behavior • Contribute to thought leadership • Identify emerging trends in consumer behavior and creator marketing • Help develop insights that inform The Shelf’s broader marketing perspective and industry thinking