• Set the long-term vision and strategic direction for PopSockets' influencer marketing program — defining what best-in-class looks like for a lifestyle brand at our stage and building the roadmap to get there • Design and own a next-gen creator framework: a tiered, data-driven system that goes far beyond gifting and paid posts to build genuine, lasting creator advocacy and brand love • Build and scale a creator roster mapped to our three consumer audiences — Style Mavens, Interest Amplifiers, and Solutionists — with the right creators at every tier driving the right impact • Lead influencer campaign strategy from brief to post-campaign analysis, ensuring every activation ladders up to the brand platform and generates content that earns cultural attention, not just impressions • Stay ahead of the creator economy — emerging platforms, new formats, shifting audience behaviors — and consistently bring a perspective on where PopSockets should show up next • Manage the influencer agency relationship, setting the strategic and tactical bar and holding the agency accountable to output that is on-brand, culturally sharp, and relationship-first • Own creator contracting, negotiations, and compliance with FTC guidelines, usage rights, and brand standards • Redefine PR's role at PopSockets — elevating it from a reactive channel to a proactive, always-on brand equity engine that shapes how the world thinks and talks about us • Champion our founder-led story, brand mission, vision, and values as a true competitive advantage — building a PR strategy that makes PopSockets' origin and purpose as culturally compelling as our products • Set strategic direction for the PR agency, holding them to ambitious goals and a high bar for results while building a genuine long-term partnership • Build a proactive media and relationship strategy that earns PopSockets a consistent presence in lifestyle, tech, and culture conversations — not just around launches, but year-round • Lead press moments, creator events, and brand activations that generate meaningful earned coverage and position PopSockets as one of the most beloved and interesting brands in the lifestyle category • Track share of voice, sentiment, and earned media performance — translating those insights into a clear, evolving POV on how PR is building brand equity over time • Build the measurement infrastructure that proves the value of influencer and PR investment — owning EMV reporting, share of voice tracking, and brand health signals that connect to business outcomes • Use data to lead — from creator selection and investment allocation to campaign optimization and program evolution • Establish a test-and-learn culture: structured experimentation, clear hypotheses, documented learnings, and fast iteration that makes every future campaign smarter than the last • Build scalable processes and operational best practices that allow both programs to grow without losing quality or strategic coherence • Serve as PopSockets' internal authority on creator culture, influencer marketing, and earned media — bringing sharp, informed POVs to leadership and shaping the organization's thinking on where these channels are heading • Directly manage and develop an Influencer Marketing Specialist — setting a high bar, investing in their growth, and building a team culture defined by curiosity, craft, and accountability • Partner closely with Product & Merchandising, Integrated Marketing, Social, Creative, and Retail teams to ensure influencer and PR are fully woven into every campaign, launch, and always-on moment • Represent the influencer and PR function in key planning conversations, budget discussions, and leadership forums — advocating for investment with data and a compelling strategic narrative