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Role Description

We are seeking a creative and results-driven Influencer Marketing Lead to own and scale our influencer and creator partnerships. In this role, you will be the architect of our brand’s voice within the creator economy. You will bridge the gap between authentic content creation and strategic business goals, managing the entire lifecycle of influencer campaigns—from strategy and discovery to negotiation, execution, and performance analysis.

If you have a pulse on digital culture, a knack for building genuine relationships, and a data-driven approach to measuring ROI—and you're excited by the agility and speed of a startup environment— we want you to help us connect with our audience in meaningful ways.

Key Responsibilities

• Define the Strategy: Own the vision. You will build our influencer marketing practice from the ground up, designing the frameworks, processes, and creative standards that will guide our growth.
• Cultivate High-Impact Creator Relationships: Develop and nurture a diverse network of trusted influencers across TikTok, Instagram, YouTube, and emerging platforms.
• Lead Campaigns from Concept to Close: Own the entire campaign lifecycle. You will translate client goals into compelling briefs, oversee execution, and deliver post-campaign analysis that demonstrates clear ROI.
• Build and Mentor a Team: Hire, coach, and inspire a team of influencer specialists, fostering a culture of creativity, accountability, and continuous learning.
• Stay Ahead of the Curve: Anticipate trends and adapt strategies accordingly—keeping our agency and our clients three steps ahead.
• Drive Measurable Business Outcomes: Establish clear KPIs, measure performance against business goals, and consistently prove how influencer activity drives awareness, consideration, and conversion.

Qualifications

• 4+ years of experience in influencer marketing, with a substantial portion of that time spent within an agency environment navigating diverse client voices and categories.
• Demonstrated success in architecting and executing high-impact, cross-platform campaigns that resonate with audiences and deliver against strategic objectives.
• Leadership experience—mentored team members or managed projects and are ready to help build and guide a growing team.
• Strategic and analytical mindset—able to look at the data, figure out what matters, and clearly explain how it connects to real business results.
• A solid network of creator relationships and the ability to negotiate partnerships that feel authentic, deliver value, and can grow over time.
• Comfortable with ambiguity and excited by the challenge of building something new.

Requirements

• 4+ years of experience in influencer marketing.
• Substantial experience within an agency environment.
• Demonstrated success in executing high-impact campaigns.
• Leadership experience in mentoring or managing projects.
• Strategic and analytical mindset.
• Solid network of creator relationships.
• Comfortable with ambiguity and building new processes.

Benefits

• Competitive compensation and full remote flexibility.
• International collaboration with diverse teams.
• Professional autonomy and growth opportunities.
• Marketing industry exposure and professional development support.