• Own the strategy and performance of the Ceros B2B website, driving sign-ups, demos, pipeline, and revenue. • Use data to optimize site structure, messaging, SEO, speed, and conversion paths. • Use data to prioritize a global web roadmap, balancing "keep the lights on" maintenance with high-impact growth initiatives. • Partner cross-functionally to ensure the site reflects Ceros’s positioning and drives demand. • Test inventive pathways to drive the right users into our Product-Led Growth (PLG) motions. • Map the end-to-end journey from first click to closed-won. Identify leaks in the funnel, specifically where high-quality leads drop off, and deploy rapid experiments to fix them. • Leverage AI and emerging technologies to modernize how we identify intent and increase lead conversion. • Drive a rigorous culture of experimentation, from ideation to launch, to identify scalable, repeatable growth levers. • Own the "Source of Truth" performance reporting for the website, creating dashboards that track conversion rates, traffic quality, bounce rates, and pipeline attribution. • Translate complex datasets into clear, actionable insights for leadership.