• Designing, building, and executing A/B tests, multivariate tests, and other experimentation programs across websites, emails, and landing pages. • Leading strategic conversations with clients to understand their business goals, challenges, and growth opportunities. • Presenting test ideas, roadmaps, and results in a clear, compelling, and professional manner. • Developing strong hypotheses aligned with commercial and strategic objectives. • Analyzing qualitative and quantitative data to identify insights, opportunities, and priorities. • Creating design, content, and development guidelines based on winning tests. • Evaluating and documenting test performance and recommending next steps. • Troubleshooting optimization setups and ensuring high-quality implementation. • Preparing high-quality reports, decks, and documentation for internal and external use. • Training team members and contributing to knowledge sharing across the company. • Supporting the development of our “landing page service” as a standardized product offering.