• Develop, launch, and monitor integrated digital marketing campaigns tailored to healthcare professionals across multiple states and licensure requirements. • Coordinate campaigns aligned with state-specific CE renewal cycles and deadlines as well as career stages and specialties. • Manage campaign calendars, timelines, and structured A/B testing plans to optimize performance across channels (email, web, social). • Partner cross functionally with content, design, web, and email teams to execute cohesive, multichannel marketing strategies, consistent with Colibri’s integrated GTM model. • Partner with CRO SMEs to plan and execute conversion rate optimization testing across landing pages, websites, email funnels, and paid media pathways. • Use quantitative and qualitative tools (A/B tests, heatmaps, analytics) to identify friction points and optimize user flow. • Build structured experimentation roadmaps, analyze results, and translate insights into conversion uplifting recommendations. • Manage workflows, lifecycle journeys, segmentation, form creation, and automation assets within HubSpot; certification a plus. • Oversee social media marketing across core platforms (Facebook, Instagram, YouTube) to drive engagement, content amplification, and funnel progression. • Analyze campaign and channel performance using GA4, Power BI, Looker Studio, HubSpot analytics, and internal dashboards. • Support ecommerce growth initiatives across healthcare brands; bonus if familiar with healthcare professionals’ buying behavior.