• Partner portfolio company presidents & Sales team executives to define marketing priorities and create go-to-market strategies aligned with growth goals. • Build and implement group-wide marketing playbooks — covering brand guidelines, campaign templates, messaging frameworks, and performance dashboards. • Oversee consistent brand messaging across digital assets (websites, campaigns, collateral, and social channels). • Build brand engagement across LinkedIn, Facebook, industry forums, and digital communities. • Partner with creative and content teams to elevate brand storytelling through thought leadership, case studies, and success stories. • Design and execute multi-channel lead generation campaigns that nurture prospects through the customer journey (awareness → engagement → conversion). • Collaborate with sales and CRM teams to align marketing-qualified lead (MQL) definitions and improve pipeline attribution. • Analyze market trends, competitor positioning, and customer insights to inform portfolio-wide marketing strategies. • Lead SEO strategy and execution: keyword research, site audits, content optimization, backlink strategy, and technical SEO improvements. • Manage and optimize campaigns across LinkedIn, Google Ads, and other relevant platforms. • Lead email marketing campaigns (segmentation, automation, A/B testing, performance tracking). • Oversee website content, landing pages, and analytics to improve conversion rates. • Drive SEO strategy (on-page, off-page, keyword research, content optimization) to increase organic visibility and traffic. • Build SEO playbooks to scale best practices across multiple companies. • Collaborate with product/engineering teams to ensure websites are optimized for search performance. • Monitor performance metrics (rankings, traffic, conversions) and report progress to leadership.