Senior Director, Brand Media Marketing Management

MarketingMarketingFull TimeRemoteTeam 10,001+H1B SponsorCompany SiteLinkedIn

Location

Remote

Posted

4 days ago

Salary

$138K - $200.1K / year

Bachelor Degree10 yrs expEnglish

Job Description

• Management of team of marketing media professionals • Drive brand and social media strategies and evolution for the Personal Wealth and Workplace businesses. While complementary, each has distinct needs that require strategic outlines and implementation strategies • Partner closely with the Performance Marketing team and those managing the media mix modeling analytics to quickly pivot and capitalize on data to improve the media plan tactics • Identifies short- and long-term trends in vital and dynamic social media channels • Develops and refines relevant business strategies to match these trends and a roadmap to deliver on the approved strategies • Identify and execute brand strategies to promote our senior leaders in the marketplace to further accentuate the overall Empower brand • Support workplace services social media strategies • Work closely with marketing communication team to use social media to amplify messaging • Measures effectiveness across a variety of dimensions (page views, click-throughs, cross-postings, sentiment measurement, surveys, etc.), refining and optimizing content on a regular basis • Manages social listening/engagement programs on behalf of our firm and select clients • Responsibility for all digital advertising including social and display advertising. Measurement and refinement of all brand advertising in all mediums

Job Requirements

  • 10-15 years of marketing experience, preferably in financial services
  • FINRA Series 6 and 26 registration(s) required. Corporate-established timelines apply to permitted registrations. FINRA fingerprinting required.
  • Technical expertise in key professional social media outlets, focused but not limited to Facebook, LinkedIn, YouTube, and Twitter, as well as aggregating and posting content via blog
  • Proficient with analytics tools to monitor programs and report progress
  • Excellent written and verbal communication skills
  • Strong research and analytical skills
  • Excellent project management skills
  • Leadership and team management skills
  • Ability to operate effectively in a matrixed environment
  • Innovative and creative mind
  • Familiarity with the latest marketing trends and technologies.

Benefits

  • Medical, dental, vision and life insurance
  • Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
  • Tuition reimbursement up to $5,250/year
  • Business-casual environment that includes the option to wear jeans
  • Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
  • Paid volunteer time — 16 hours per calendar year
  • Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
  • Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.

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