• Coordinates meetings with UNFI, KeHE, and national and regional chain customers to identify, present, and secure new growth opportunities aligned with Zevia’s strategic priorities • Develops clear communication processes to ensure alignment on growth objectives, selling priorities, and execution plans • Implement systems to track and benchmark progress against white space initiatives, pipeline development, and incremental volume targets • Leads new chain prospecting, onboarding, and expansion efforts across underpenetrated channels and customer segments • Develops customer-specific growth strategies focused on unlocking incremental distribution, velocity, and revenue • Manages the full sales cycle from opportunity identification through sell-in, authorization, and execution • Establish regular communication cadence with distributor and customer partners to advance new business initiatives • Develops and gains alignment with UNFI, KeHE, and key customers on annual and customer-specific business plans focused on incremental growth • Secures agreement on forecasts, growth targets, and KPIs • Consistently communicates with distributor leadership and internal stakeholders to ensure alignment and accountability • Effectively manages budgets and investments associated with new business development, distributor programs, and key account initiatives • Operates with full ownership of assigned growth objectives and outcomes, driving results through distributor and customer partnerships • Partners with Zevia HQ teams to support launches, programs, and customer-specific initiatives • Keeps distributors and customers informed of new items, programs, and timing to support successful execution • Proactively leverages insights from Category Development, Marketing, and internal reporting to identify and advance new business opportunities • Applies performance data, distribution analytics, and pipeline tracking to prioritize opportunities and address risks • Leverages distributor tools and data (e.g., VIP, shipment and depletion trends) to gain insights into distributor and customer performance • Provides ongoing feedback to internal teams on distributor, customer, and competitive dynamics impacting growth opportunities • Develops working knowledge of geographic, channel, and customer segments relevant to assigned business scope • Builds expertise in competitive landscape, category trends, and emerging opportunities across channels • Represents Zevia in the marketplace with passion, enthusiasm, a growth mindset, and a polished, professional demeanor.