• Build and refine a sales playbook tailored to Palette’s marketing services, including prospecting approaches, outreach scripts, pricing tactics, and negotiation guidelines • Deliver on annual sales bookings and revenue targets by identifying and securing new client opportunities. • Create tailored proposals that address client challenges and position Palette as a strategic thought‑partner. • Negotiate campaign rates and develop scalable pricing structures that align with industry standards. • Prepare monthly/quarterly revenue forecasts and pipeline reports. • Monitor KPIs such as revenue generated, number and quality of leads, lead conversion rates, customer‑acquisition cost, and client retention. • Maintain strong relationships with C‑suite executives and key decision‑makers at client organization to ensure Palette is top of mind. • Serve as clients’ primary point of contact during the sales process and ensure a smooth handover to account managers or campaign managers. • Work closely cross-functionally to develop integrated campaigns and ensure that influencer strategies align with client goals. • As the business scales, hire and coach sales reps, setting clear performance expectations and providing ongoing training.