• Develop and maintain a global product strategy aligned to the Beyond the Badge vision. • Prioritize quarterly release cycles to meet financial objectives and deliver measurable business value. • Go to GEMBA through VOC and onsite customer visits to deeply understand workflows and customer needs. • Align roadmap priorities with global customer needs, regulatory considerations, and commercial goals. • Lead product discovery and translate customer and commercial insights into clear requirements. • Partner with development teams to define features and prioritize based on ROI and global impact. • Own quarterly release planning and execution, ensuring timely and high‑quality delivery. • Ensure product scalability and consistency across regions throughout the lifecycle. • Define strong value propositions and differentiated positioning for SaaS solutions. • Use global customer, market, and competitive insights to identify acquisition, expansion, and retention opportunities. • Communicate product value consistently across regions and internal stakeholders. • Apply FBS tools to improve product performance and streamline commercial processes. • Support funnel management, VOC routines, and continuous improvement efforts across teams.