InMarket

Connecting brands and consumers in the moments that matter.

Director, GTM Marketing – Activation

Product MarketingProduct MarketingFull TimeRemoteTeam 201-500Since 2010H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

3 days ago

Salary

$145K - $160K / year

Bachelor Degree10 yrs expEnglish

Job Description

• Develop and execute the GTM plan aligned to Activation revenue goals • Refine positioning and messaging to clearly differentiate in a competitive landscape • Translate product updates and innovations into market-ready narratives • Ensure consistent messaging across sales materials, content, and campaigns • Work closely with Activation leadership to align on growth priorities • Partner with Sales leaders to identify pipeline needs and field gaps • Participate in business reviews and align marketing support accordingly • Manage structured launch processes for new Activation features and packages • Track launch performance and adjust quickly • Align demand programs to Activation priorities • Collaborate with cross-functional teams to ensure Activation priorities are reflected in shared marketing resources.

Job Requirements

  • 10-15 years of experience in Product Marketing, GTM Marketing, or B2B marketing
  • Experience marketing data, SaaS, ad tech, or martech solutions
  • Strong storytelling and positioning capabilities
  • Ability to translate technical capabilities into business value
  • Experience partnering with Sales and business-line leaders
  • Data-driven and performance-oriented.

Benefits

  • Competitive salary, stock options, flexible vacation
  • Medical, dental and Flexible Spending Account (FSA)
  • Company Matched 401(k)
  • Unlimited PTO (within reason)
  • Talented co-workers and management
  • Agile Development Program (For continued learning/professional development)
  • Paid Parental Leave

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