InMarket

Connecting brands and consumers in the moments that matter.

Manager, GTM Marketing – Audiences

Product MarketingProduct MarketingFull TimeRemoteTeam 201-500Since 2010H1B SponsorCompany SiteLinkedIn

Location

California + 8 moreAll locations: California, Colorado, Illinois, New Jersey, New York, Massachusetts, Minnesota, Vermont, Washington

Posted

3 days ago

Salary

$140K - $150K / year

Bachelor Degree6 yrs expEnglish

Job Description

• Develop and execute the GTM plan aligned to Audience revenue goals • Clarify positioning and value proposition across key ICPs • Support packaging and differentiation in a crowded market • Ensure message consistency across sales, content, and campaigns • Partner with business leadership and Sales to support revenue growth • Manage launch execution for Audience updates and offerings • Align demand programs to Audience priorities • Monitor performance metrics and optimize campaigns • Partner with various departments to ensure Audience priorities are reflected

Job Requirements

  • 6–10 years of experience in Product Marketing, GTM Marketing, or B2B marketing
  • Experience marketing data, SaaS, ad tech, or martech solutions
  • Strong storytelling and positioning capabilities
  • Ability to translate technical capabilities into business value
  • Experience partnering with Sales and business-line leaders
  • Data-driven and performance-oriented

Benefits

  • Competitive salary, stock options, flexible vacation
  • Medical, dental and Flexible Spending Account (FSA)
  • Company Matched 401(k)
  • Unlimited PTO (within reason)
  • Talented co-workers and management
  • Agile Development Program (For continued learning/professional development)
  • Paid Parental Leave

Related Categories

Related Job Pages

More Product Marketing Jobs

Manager/Sr. Manager, Biopharma Marketing

PathAI

Improving patient outcomes with AI-powered pathology.

Product Marketing3 days ago
Full TimeRemoteTeam 501-1,000Since 2016H1B Sponsor

The [Senior] Product Marketing Manager will join the Marketing team at PathAI and will be responsible for leading the marketing function for our algorithm products. This person will be able to drive their own strategy and contribute to building the Marketing function as they part...

United States
Full TimeRemoteTeam 1,001-5,000

This role acts as the critical translation layer between product, market, and sales, focusing deeply on manufacturing verticals like Automotive, Industrial, and CPG to drive packaged solution definition and execution. Responsibilities include owning industry-specific narratives, developing value propositions, conducting competitive analysis, and creating sales enablement materials like battlecards and pitch decks.

United States
$150K - $180K / year

Product Marketing Manager – Brand Safety, AI Solutions

CreatorIQ

The most trusted software to unify and power advanced influencer marketing for the world’s most innovative enterprises

Product Marketing3 days ago
Full TimeRemoteTeam 201-500Since 2014H1B Sponsor

Product Marketing Manager leading go-to-market efforts for brand safety AI product

California
$106K - $127K / year

Senior Product Marketing Manager – ARIA CORE

Siemens Healthineers

We pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

Product Marketing3 days ago
Full TimeRemoteTeam 10,001+H1B No Sponsor

Senior Product Marketing Manager leading global initiatives for ARIA CORE at Siemens Healthineers.

Remote
$101.7K - $139.9K / year