Market Strategy Specialist (HLS)
Location
United States
Posted
3 days ago
Salary
Not specified
No structured requirement data.
Job Description
The Market Strategy Specialist will be responsible for the success of sales play lifecycles, managing the timeline, people, and metrics. This person will work closely with the Marketing team to drive market revenue results from events and campaigns that align to their market. This role is also essential to driving referral accounts from our relationships with partners, including Salesforce, Snowflake and other strategic ecosystem technology companies.
Responsibilities
- Partner with Market Leader to develop and execute integrated go-to-market strategies aligned with industry trends, customer needs, and business goals.
- Facilitate quarterly GTM planning and maintain a cross-functional operating rhythm across Sales, Marketing, BDR, Alliances, and Practices.
- Lead partnership development efforts including enablement, cross-company coordination and alignment, and industry-specific engagement strategies with Salesforce and Snowflake.
- Develop industry-specific messaging and value propositions in collaboration with Marketing and Market Leaders.
- Drive execution across the full GTM lifecycle, including demand generation, sales pursuits, opportunity progression, and alliances growth and coordination
- Lead weekly GTM syncs and coordinate enablement, ensuring alignment on sales plays, call scripts, product updates, and target accounts.
- Coordinate GTM calendar and campaign timelines, supporting content launches, performance tracking, and cross-functional handoffs with Marketing.
- Enable joint GTM planning with partners (e.g., Salesforce, Snowflake), support enablement, and track partner-influenced pipeline and revenue.
- Identify risks and recommend remediation strategies, proactively addressing pipeline gaps, underperforming campaigns, and competitive shifts.
- Support customer growth initiatives, including case study development, upsell planning, and coordination with Practices on delivery excellence.
- Proven experience in go-to-market operations, marketing, alliances or sales at a B2B technology or professional services firm
- Strong understanding of Salesforce and Snowflake ecosystems
- Proficiency in CRM systems (Salesforce required)
- Basic understanding of sales methodologies and customer lifecycle management
- Cross-functional Leadership: Ability to influence and coordinate across teams without direct authority
- Process Orientation: Strong analytical and process improvement mindset
- Communication: Excellent written and verbal communication skills with ability to present to executive audiences
- Project Management: Proven ability to manage multiple complex projects simultaneously
- Problem Solving: Strategic thinking with tactical execution capabilities
- Adaptability: Comfortable working in fast-paced, changing environment
- A passion for continuous learning and improving team performance
- Must have full-time permanent US work authorization
- 2+ years of experience in assigned industry verticals (Insurance, Healthcare, Financial Services, etc.)
- Understanding of industry-specific challenges, regulations, and business drivers
- Existing relationships within industry ecosystem preferred
- Previous experience managing technology partnerships or channel relationships
- Understanding of co-selling motions and partner program management
- Experience with partner deal registration and attribution processes
- Flexible working hours with an emphasis on a life-work balance (in that order!)
- Remote friendly - “Live by the beach, work in the Cloud,” plus company office locations in Palm Coast, FL; Atlanta, GA; Tysons, VA; Lexington, KY
- Unlimited Paid Time Off (RTO), 401K with Company Match, and Medical, Vision, & Dental coverage
- Competitive quarterly bonus opportunities
- Continuing education and certification reimbursements, specifically within the Salesforce & Snowflake ecosystems; plus occasional in-house competitions with spot bonuses
- A flexible and fun team culture! We value transparency, support, flexibility, growth, teamwork, fun, and so much more
- Frequent team and culture activities, virtual & in-person, including Lunch and Learns, Happy Hours, team-building events.
- Monthly All-Hands calls to bring the company together, and an open-door leadership policy with access to mentorship and guidance
- Opportunities for accelerated growth, networking, and career guidance and support
- Trust, transparency and respect across all levels of the company
Coastal provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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