In September 2024, Morgan Scientific Incorporated (MSI) joined the Vitalograph group of companies as a wholly owned subsidiary. Vitalograph – a global leader in respiratory diagnostics – has had a long and enduring relationship with Morgan Scientific. For both companies, the decision is a natural progression as the combined expertise allows the enlarged organisation to focus on delivering the best possible diagnostic solutions that can enable a better understanding of lung health.
 
The acquisition of Morgan Scientific is a key milestone in Vitalograph’s plan to develop its respiratory diagnostics business globally, furthering its goal of providing comprehensive testing solutions that enable the best possible respiratory healthcare. Vitalograph is in the middle of an ambitious growth strategy and is on track to treble its respiratory diagnostics business in the four years leading to 2026. 
 
Why Join Us?
We believe in fostering a supportive environment that values both personal and professional growth. When you join us, you’ll enjoy a comprehensive benefits package designed to help you thrive:
 •  401(k): Secure your financial future with our robust retirement savings plan.
 •  Health Insurance: Comprehensive coverage to keep you and your family healthy.
 •  Paid Time Off: Enjoy a healthy work-life balance with generous leave.
 •  Comprehensive training in respiratory diagnostic products and healthcare installation standards.
 •  Opportunities for professional development and career advancement in a dynamic and innovative company
 •  Tuition Reimbursement: Continue your education with financial backing from us.
 
As a Regional Sales Representative, you will be responsible for driving sales growth and expanding market presence for our respiratory diagnostic solutions covering Maryland, DC, Delaware, Virginia, and West Virginia. You will leverage your extensive sales experience and deep understanding of the healthcare market to cultivate relationships with key stakeholders, including healthcare providers and hospital administrators. Your strategic vision and sales acumen will be vital in achieving revenue targets and enhancing customer satisfaction.

Key Responsibilities:
•  Sales Strategy Development: Develop and execute a comprehensive sales strategy for the region, aligning with corporate objectives and identifying opportunities for growth in the respiratory diagnostics market.
•  Customer Relationship Management: Build and maintain strong relationships with key accounts, including secondary care hospitals and GP asthma & allergy networks, to understand their needs and provide tailored solutions.
•  Lead Generation and Conversion: Identify new business opportunities through market research, networking, and relationship building, and effectively convert leads into customers.
•  Sales Presentations: Conduct compelling presentations and product demonstrations to healthcare providers and decision-makers, showcasing the value and benefits of our respiratory diagnostic solutions.
•  Market Analysis: Monitor and analyze market trends, competitor activities, and customer feedback to inform sales strategies and product development efforts.
•  Cross-Functional Collaboration: Collaborate with marketing, customer service, and product development teams to ensure alignment on sales initiatives, promotional activities, and product enhancements.
•  Sales Reporting: Maintain accurate records of sales activities, pipeline management, and customer interactions in the CRM system, providing regular updates and forecasts to management.
 
Qualifications:
•  Education: Bachelor’s degree in business, marketing, life sciences, or a related field; advanced degrees or certifications in sales or healthcare are a plus.
 
Experience:
• Experience in the medical technology or healthcare industry, with a proven track record of achieving or exceeding sales targets.
• Minimum of five years’ sales experience, with a demonstrated track record of converting new business, managing a defined territory, developing strategic business plans, and consistently achieving revenue targets.
• Strong familiarity with the terminology and key acronyms commonly used in the medtech sector.
• Experience working within complex hospital environments, engaging multiple stakeholders across clinical, procurement, and administrative departments. A background in software solutions and AHP (Allied Health Professionals) engagement is highly desirable.
• Extensive experience in complex sales cycles. Previous experience selling software or SaaS is preferred.
• Previous experience in respiratory diagnostics or related fields is highly desirable.
• Sales Skills: Strong understanding of sales processes, techniques, and best practices, with proficiency in using CRM tools (e.g., Salesforce).
• Consultative Selling: Advise clients and prospects to identify and provide solutions based on customer need. Experience in developing, maintaining, and optimizing end to end sales process.
•  Relationship Management: Excellent relationship-building skills, with the ability to engage and influence healthcare professionals and key decision-makers.
•  Communication Skills: Exceptional verbal and written communication skills, capable of presenting complex information clearly and persuasively.
•  Analytical Skills: Strong analytical and strategic thinking skills, with the ability to assess market opportunities and make data-driven decisions.
•  Industry Knowledge: In-depth knowledge of healthcare industry, market dynamics, and customer behaviour. Previous experience selling both capital equipment and software in a hospital setting is a plus. 
 
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