Regional Product Marketing Manager - US (CT)
Location
United States
Posted
7 days ago
Salary
Not specified
Seniority
Lead
No structured requirement data.
Job Description
Join Zepz: Breaking Down Borders, Together
Our Meaningful MissionAt Zepz, we're all about breaking down barriers for our customers and our teammates. Our purpose is deeply personal, we provide a lifeline and deliver opportunities to cross-border communities that need it most through cutting edge finance and tech.Zepz is the power behind WorldRemit and Sendwave, driven by the mission to celebrate the incredible impact migrants have, both at home and abroad. We're not just moving money; we're building a world that truly recognizes and supports global connections.
Who You'll Be Joining
We look for mission-driven builders who thrive in a fast-paced environment connected to a true purpose. We’re an always developing team of experts that enjoy problem solving and bring clarity to tough challenges. At Zepz, we are Relentless Learners, always seeking feedback, and Responsible Owners, treating company resources like your own. We depend on Transparent Communicators who keep the team aligned through open, honest talk.
Our Core Commitments — What We Live ByOur vibrant and truly diverse culture is built on three core commitments, that guide how we work and interact:
- Integrity: We always do the right thing. It’s simple, but it’s the foundation of everything we build for our customers and each other.
- Outcomes: We work for our customers. Their success and prosperity are the results we focus on delivering.
- Velocity: We are fast! We maintain high energy levels and make smart decisions quickly, keeping us nimble and ahead of the curve.
We believe in empowering colleagues because we genuinely trust our team. Our culture is founded on this high trust, which naturally encourages the high ownership that drives us to meet our shared high expectations and deliver high performanceOur remote-first culture means you have the flexibility to work in your employing country wherever you feel the most focused and productive.
This freedom comes with wonderful tailored, location-specific perks designed to support your whole life, not just your work. Think unlimited annual leave , great healthcare benefits, and employee discounts. We want you to thrive and focus entirely on making your biggest impact!
In turn, we expect you to bring high ownership and commitment to your work. This is a place where we value trust and high performance, and we'll provide the environment and support needed for you to excel.
About the role and team
We are seeking a Regional Product Marketing Manager to spearhead the go-to-market and growth enablement strategy for our product across [Europe / Africa / Southeast Asia / LATAM/United States]. This pivotal role connects product, marketing, and regional business teams, ensuring our product resonates with local users, drives adoption, and achieves growth and retention goals.
You will be part of the central product marketing, regional growth & Marketing Managers , local performance marketers, and product teams to tailor messaging, pricing, lifecycle strategies, and product positioning to meet your region’s specific needs.
What you bring to the table
Pioneering Expertise: Proven experience in Product Marketing, Go-to-Market (GTM), or Growth Marketing, with a strong preference for Fintech, digital payments, mobile apps, or remittances.
Market Insight: Deep understanding of consumer behavior within emerging and migrant markets.
Strategic Leadership: Demonstrated track record of regional ownership, driving results, and leading cross-functional alignment.
Analytical Power: Analytical mindset to translate complex data and insights into actionable, high-impact regional strategy.
Velocity & Agility: Comfort in a fast-paced, high-energy, and resource-constrained environment.
Communication & Presence: Exceptional communication skills, English fluency (local languages are a strong plus), and willingness to travel approximately 40% to build deep consumer connections.
What you will focus on
GTM & Growth Strategy: Own and execute the end-to-end GTM plans, including features, corridors, and pricing strategies, to drive product-led growth across your region.
Localization & Positioning: Adapt global messaging, value propositions, and positioning frameworks to resonate with local market dynamics, user personas, and regulatory realities.
Voice of Customer (VoC): Be the voice of your region by uncovering user insights through research, competitor benchmarking, and user testing (beta/soft launch), feeding critical feedback directly into product roadmaps.
Performance Enablement: Partner with local acquisition, lifecycle, and CRM teams to optimize funnels and ensure onboarding/retention flows align with specific regional user needs.
Cross-Functional Alignment: Serve as the critical link between regional general managers, growth teams, and central product/PMM teams to align priorities and lead quarterly business reviews on regional impact.
Key Metrics: Drive measurable outcomes across feature adoption, product-led growth in target corridors, churn reduction, market share expansion, and awareness of new capabilities.
Nice to have/ Bonus Points if you have
Experience marketing to global diaspora communities.
Background in launching products across multiple geographies or within regulated industries.
Expertise in mobile-first product adoption, especially in low-bandwidth or low-literacy environments.
If you want to join us in our journey to help break barriers in financial access and improve lives globally, there's no better place or time to join.
Our global team of 800+ people is spread across six continents. We aspire to hire the best mix of people from former Olympians to YouTube influencers and we speak over twenty languages. This incredible diversity isn't a bonus; it's the engine that lets us serve the world.
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