• Define and evolve Maven’s main narrative across B2B and D2C, ensuring one coherent story that connects employer value and member experience • Shape the overarching narrative for major company moments (e.g., new product launches, strategic partnerships, and other defining company moments) • Own the primary corporate pitch deck and ensure it reflects the latest product strategy, clinical evidence, and market differentiation. • Develop high-impact written content that advances Maven’s market story across both enterprise and consumer audiences • Partner with Product Marketing to ensure product positioning fits within a cohesive company narrative • Collaborate with Marketing and Brand to ensure campaign messaging reflects approved narrative frameworks while preserving speed and performance • Translate clinical research, outcomes data, and product capabilities into credible stories that resonate with executive buyers and members alike • Establish and maintain a narrative framework, including messaging hierarchy and core value propositions • Partner with Growth and field teams to understand what resonates in buyer and member conversations and refine the narrative accordingly