Principal Technical Product Marketing Manager, AI Ecosystem

Product MarketingProduct MarketingFull TimeRemoteLeadTeam 201-500Company SiteLinkedIn

Location

United States

Posted

8 days ago

Salary

Not specified

Seniority

Lead

Bachelor Degree7 yrs expEnglish

Job Description

• Develop joint value propositions, messaging frameworks, and positioning that articulate how CData enables AI applications to access enterprise data sources • Serve as the primary marketing point of contact for partner initiatives, owning the narrative and go-to-market positioning for each strategic partnership • Design and execute co-marketing campaigns with AI partners, including joint webinars, content collaborations, and event participation • Develop partner-specific marketing plans with clear goals, timelines, and success metrics • Coordinate cross-functional teams to deliver integrated marketing programs • Create compelling messaging and positioning for AI use cases that leverage CData connectivity solutions • Partner with the Technology Evangelism team to develop technical marketing content that demonstrates CData's value in AI architectures (whitepapers, solution briefs, blog posts, use cases) • Create enablement materials for partners including co-branded collateral, demo scripts, and technical guides • Represent CData at AI-focused industry events, conferences, and partner summits • Build thought leadership around data connectivity for AI applications through speaking engagements and content creation • Partner with Product Management to ensure AI-related features align with ecosystem needs and partner feedback • Collaborate with Developer Relations to create technical resources for AI developers • Coordinate with Demand Generation to integrate partner campaigns into broader marketing initiatives • Provide market intelligence to leadership on AI ecosystem trends and partnership opportunities

Job Requirements

  • 7+ years of experience in B2B technology marketing, partner marketing, or ecosystem marketing
  • Ability to communicate effectively with technical audiences at all levels—from developers and architects to executive stakeholders.
  • Proven experience in partner identification, prospecting, and relationship building within technology ecosystems
  • Strong research and analytical skills with ability to map complex partner landscapes
  • Demonstrated success in outreach campaigns and establishing new partnerships from the ground up
  • Strong understanding of AI/ML technologies, LLMs, and how data connectivity enables AI applications
  • Experience developing and executing co-marketing programs with technology partners
  • Excellent communication and presentation skills with ability to engage technical and business audiences
  • Experience creating technical marketing content for developer and IT decision-maker audiences
  • Self-starter with strong project management skills and ability to drive initiatives independently
  • Comfortable operating autonomously in a fast-paced, high-growth environment

Benefits

  • Occasional travel for partner meetings, industry events, and team collaboration (estimated 10–15%)

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