• Lead the annual and semi-annual target-setting cycles. • Define top-down targets while collaborating with department heads to ensure bottom-up feasibility. • Develop unique target setting methodologies across segments of our business and drive development of targets for each. • Lead the development and maintenance of customer segmentation. • Identify the "tipping points" in the customer journey to help set targets that encourage customer movement from lower-value to higher-value segments. • Work with Sales and Finance to ensure that targets and their underlying methodology will enable Twilio to achieve their broader strategic goals. • Present target proposals to senior leadership, providing data-backed narratives to gain buy-in. • Refine the planning process to reduce "planning lag" and improve the accuracy of our projections.