• Lead the Integrated Marketing function for Covetrus’, including demand generation, go-to market on new initiatives, account-based marketing, lifecycle programs, content strategy, and customer growth initiatives • Translate Covetrus’ brand and offerings into compelling value propositions for veterinary practices, distributors, and industry partners • Work closely with Sales, Revenue Operations, Product, Channel Owners and Category Management to align marketing strategy with revenue goals and customer needs • Build and execute marketing plans that drive measurable impact on pipeline, acquisition, retention, and customer value • Shape go-to-market approaches for new product launches, service offerings, and strategic initiatives tailored to the vet industry • Leverage data and customer insights to optimize campaign performance, refine targeting, and improve marketing ROI • Represent the voice of Covetrus and our value proposition across our business portfolio across the organization and champion marketing’s role in driving growth. • Mentor and lead a team of experienced marketers, setting direction and holding the team accountable to results • Report on performance, priorities, risks, and opportunities to senior leadership