• Achieve annual and quarterly rental sales objectives aligned with divisional financial goals. • Develop, manage, and review sales forecasts by product group and rental customer type within the assigned territory. • Conduct quarterly business reviews with the National Sales Manager to assess performance, trends, and growth opportunities. • Partner with Manufacturer Representatives to create and execute annual rental sales plans, including customer development, new market expansion, and channel program initiatives. • Train and continuously develop Manufacturer Representative personnel on Toro rental products, programs, and value propositions. • Enhance sales effectiveness through coaching on rental sales execution, territory management, and customer engagement. • Infuse understanding of Toro culture, values, and expectations within the Manufacturer Representative network. • Evaluate Manufacturer Representative performance and collaborate with the National Sales Manager to develop corrective action plans when needed. • Communicate, manage, and monitor rental consignment programs within the assigned territory. • Review consignment performance quarterly with the National Sales Manager to ensure optimal inventory utilization and return on investment. • Ensure consistent execution of rental programs, promotions, and initiatives through the Manufacturer Representative network. • Build and maintain effective communication systems with key internal and external stakeholders across the rental channel. • Establish strong working relationships with SWS National Account field management in coordination with Manufacturer Representatives. • Provide Sales, Marketing, and Engineering teams with rental market insights, competitive intelligence, and product feedback to support product development and program improvements. • Monitor and manage travel and entertainment expenses within established guidelines; conduct quarterly reviews with the National Sales Manager. • Maintain professional working relationships with the Sr. Manager, Rental, National Sales Manager, Administration Managers, and cross‑functional partners. • Ensure all administrative responsibilities are completed accurately, professionally, and on time.