• Identify growth markets, research business requirements, and develop and execute a comprehensive strategic plan to capture market share with newly identified and existing customers • Organize and execute a multi-faceted sales plan to effectively make direct contact with prospects • Build effective and collaborative relationships with key decision-makers within the prospective organizations • Work with national marketing resources to develop effective, targeted go-to-market plans for different sub-segments • In partnership with marketing, execute events and other outreach campaigns in order to identify and engage targets, and build the Roxtec brand in the marketplace • Understand the short- and long-term needs and challenges of prospective accounts and how Roxtec's solutions can address those issues. • Participate with a team of peers, and other sales and marketing professionals in the pursuit process that moves prospects through all stages of the sales process. • Develop and negotiate competitive pricing strategies • Effectively manage all opportunities to ensure they are properly pushed through the sales pipeline • Collaborate with leadership to develop business development targets, goals and strategies • Establish strong networking relationships with key decision makers at multiple levels of the customers, industry organizations, and key business partners • Serve as a consultant to leaders, project participants, and customers • Build a sales pipeline sufficient to capture annual top line growth target • Develop and maintain awareness of trends within the industry, attending sales, trade, and product learning meetings • Define sales potential, prepare budgets, maintain sales tracking and other required administrative reporting • Provide technical presentations and product installation training to a wide range of audiences • Utilize CRM software as the primary tool to manage day-to-day sales activities (including pre-call plans, detailed contact management, quotations, communications/email tracking, project management, etc.) • Work cooperatively with peers and other internal departments, keeping key individuals informed to assure positive customer relations are maintained • Maintain awareness of Roxtec’s internal policy and the Roxtec Core Values in regard to the daily work