• Produce creative-asset-level reporting by systematically pulling all deployed Email, SMS, and Direct Mail assets and pairing each with its associated engagement, revenue, and efficiency metrics for executive-ready weekly business readouts. • Build and maintain daily and weekly lifecycle revenue forecasts grounded in historical performance curves, leveraging cohort-based analysis to project final revenue outcomes from early and incomplete data. • Analyze customer engagement across Email and SMS to determine channel preference and optimal send strategies, informing decisions around single-channel versus multi-channel lifecycle execution. • Lead A/B test analysis across lifecycle channels, ensuring statistical significance, validating test outcomes, and translating results into clear, actionable recommendations for optimization and scale. • Own lifetime value and lifetime revenue modeling across lifecycle programs, leveraging cohort analysis to evaluate performance by acquisition channel, first product purchased, and repeat purchase behavior over time. • Track and analyze discount usage across lifecycle channels, reporting on where and when promotions are applied and quantifying overall discount rate by channel and customer segment. • Monitor and report on average value per subscriber and revenue per subscriber for Email and SMS programs, surfacing trends that inform list growth strategy and lifecycle investment decisions. • Support real-time decisions around spend pivots, identifying when to shift investment up or down based on intraday performance, MER, and ROAS targets. • Take a lead role in UTM parameter management. You will establish and enforce a standardized UTM taxonomy across all channels to prevent data fragmentation and ensure flawless attribution. • Lead the functional transition from Looker to Sigma, building high-performance automated Retention and Paid dashboards that aggregate data from all storefronts into a unified, self-service "source of truth." • Partner with Data Engineering to optimize marketing data tables, ensuring that international data sets are clean, validated, and aligned with US reporting logic. • Own the end-to-end delivery of weekly and monthly business reports, providing context-rich narratives and "so-what" insights that diagnose the impact of promotions, spend pivots, and A/B tests. • Respond to time-sensitive analytical requests from Marketing and Executive leadership, rapidly synthesizing cross-channel data into clear, decision-ready insights while maintaining alignment with established reporting frameworks and metric definitions. • Serve as the primary analytical liaison between channel owners, Tech, and Digital leadership; translating marketing requirements into technical specifications to ensure our data infrastructure evolves with the business strategy.