• Devise and execute comprehensive publishing strategies for all Mob titles, encompassing branding, publishing timelines, distribution platform negotiation, storefront optimization, and lifecycle pricing strategy. • Design tailored GTM strategies that support a variety of monetization approaches. • Own platform and partner relations (Steam, PlayStation, Nintendo, Apple, etc.) to secure featuring, marketing support, and strategic distribution opportunities. • Pioneer marketing approaches for new monetization models, working closely with Product and Game Design to align player acquisition strategies with in-game economies. • Lead User Acquisition (UA) and performance marketing. Establish and manage target CPIs, ROAS, and LTV models to efficiently scale players for upcoming titles. • Architect and optimize global advertising budgets across social, search, display, and influencer channels, ensuring maximum ROI on marketing spend, or manage our external agency partners to achieve the same. • Serve as the "Voice of the Player" on the studio's Greenlight Committee. Participate on the greenlight committee to evaluate new game pitches, providing business cases, sales forecasts, and marketability assessments. • Collaborate deeply with Creative, Production, and Data/Analytics to ensure feature sets and content updates contain highly marketable "hooks" that resonate with our target audiences. • Work closely with the Licensing & Transmedia teams to ensure game marketing campaigns synergize with film, TV, and merchandising beats. • Lead, mentor, and grow the existing marketing team. Foster a culture of high accountability, data-driven decision-making, and creative risk-taking. • Empower your team to manage their domains effectively while providing them with clear strategic direction and removing blockers. • Maintain Mob's brand identity: ensure our marketing, PR, and creator/influencer relations remain authentic and player-first.