• The Manager, Content Operations owns the governance, lifecycle, and operational use of marketing content and digital assets across enterprise content management systems. • This role ensures that marketing teams can reliably find, reuse, and activate approved content while meeting brand, legal, and regulatory requirements. • This position focuses on content management and governance rather than content creation, partnering closely with Brand, Legal/Compliance, Creative, Channel Owners, and Marketing Technology teams to enforce standards, reduce risk, and improve speed to market. • Define and maintain content governance standards, including lifecycle stages (draft, approved, retired), naming conventions, version control, approvals, and retention. • Establish decision rights and operating rhythms for content and asset changes, including governance councils, intake processes, and change control. • Embed rights management and compliance requirements into content workflows, including usage rights, consent, and regulatory or brand approvals. • Own metadata strategy and taxonomy standards to improve content findability and reuse, including required tags, controlled vocabularies, and schemas. • Drive modular content practices, maintaining governed content components and variants with appropriate linkage and controls. • Lead ongoing content hygiene efforts, including de-duplication, archival, retirement, and quality checks to maintain system integrity. • Serve as the business owner for CMS and DAM platforms, overseeing administration, roles and permissions, configuration, templates, and release testing. • Partner with Marketing Technology and IT teams to prioritize enhancements, resolve issues, and manage vendor support and platform upgrades. • Define, monitor, and report on SLAs for content requests, publishing turnaround, and issue resolution. • Design and optimize end-to-end workflows from intake through publishing, localization, distribution, and retirement. • Develop training materials, playbooks, and office hours to drive adoption and consistent platform usage across internal teams and agencies. • Advise stakeholders on best-fit content usage to reduce rework and improve efficiency. • Define KPIs and dashboards for content operations, including reuse rates, search success, cycle time, defect rates, compliance exceptions, and adoption. • Conduct regular audits to ensure tagging accuracy, rights compliance, and governance adherence, driving corrective actions as needed. • Identify opportunities to automate tagging and quality checks while maintaining governance and brand safety.