• Unify & Analyze Data Across Brands: Integrate and interpret complex data sources from NFHS Network, MaxPreps, and GoFan to build a holistic view of our marketing performance. • User-Level Analysis for Growth: Conduct deep, user-level analysis to identify behavioral trends, uncover retention and engagement drivers, and inform strategies that increase ARPU. • Executive-Level Data Visualization & BI Adoption: Leverage the company’s new business intelligence tools to create clear, actionable dashboards and guide the Marketing team’s transition away from manual reporting. • Incrementality & Channel Effectiveness: Design and execute controlled experiments, analyze lift, and measure the incremental impact of marketing channels and campaigns to identify optimization opportunities. • Marketing Analytics Roadmap & Strategy: Own and maintain the Marketing Analytics roadmap, defining the long-term vision, priorities, and sequencing of analytics capabilities to support business goals, scale measurement maturity, and maximize impact across the organization. • Attribution & Media Investment: Refine attribution models to assess cross-channel contribution, understand the customer journey, and inform high-ROI media allocation decisions. • Opportunity Identification: Surface marketing opportunities across our brand portfolio through proactive analysis and insights. • Data Evangelism: Champion the use of data across the Marketing team, embedding measurement and insight into strategic planning, creative development, and program-level decision-making.