• Operationalizing & Scaling the Data Strategy & Analytics Function: Building and optimizing the operational backbone of the DSA team—processes, workflows, time tracking, deliverable standards, staffing models, and accountability frameworks. • Ensuring the team consistently delivers on deadlines, scopes, resourcing allocations, and performance expectations across all clients. • Structuring the team for scalable growth, with clear career paths, mentorship, coaching, and development plans for Associate Directors, Directors, and future leaders. • Holding leaders accountable for team performance, client health, utilization efficiencies, and revenue goals across the DS&A business line. • Leading Visionary, Enterprise-Level Data Strategy: Acting as the executive strategic lead for enterprise client engagements, defining complex measurement challenges, architecting solutions, and guiding clients toward greater maturity. • Overseeing solutions spanning tagging architecture, CDPs, identity strategy, data engineering pipelines, BI reporting, MMM, MTA, incrementality testing, and custom analytics solutions. • Setting the long-term vision for how Wpromote’s data strategy, analytics, and measurement capabilities evolve in an AI-powered future. • Delivering Scalable, Repeatable Measurement Solutions: Designing and operationalizing measurement frameworks, playbooks, forecasting models, and reporting automation that scale across Wpromote’s client base. • Translating new deliverables into timelines, resource plans, and repeatable processes that ensure operational efficiency and clarity across teams. • Partnering with Product leadership to package DS&A offerings into scalable products powered by Polaris, internal data models, and AI-driven insights. • Cross-Functional Leadership & Stakeholder Partnership: Collaborating with Sales, Client Services, Marketing Science, Paid Media, Transformation, Engineering, and Finance to align on forecasting, modeling, analytics roadmap, and revenue impact. • Acting as the central DS&A voice in new business—developing case studies, value props, POVs, and executive presentations that differentiate Wpromote in the market. • Driving adoption and alignment of novel measurement solutions across internal teams and client partners. • Thought Leadership & Market Differentiation: Serving as a subject matter expert and industry-facing authority on digital measurement, privacy strategy, AI in analytics, and advanced modeling methodologies. • Representing Wpromote in webinars, conferences, and thought leadership initiatives to elevate our brand in the measurement and analytics ecosystem. • Leadership and Scale: Leading a team of division leaders across Data Strategy, Data Analysis, Data Engineering, BI, Solutions Engineering, Data Science, while partnering closely with Product, Client Services, and Service teams. • Building a growing and evolving organization that must be designed for scale, repeatability, and margin-conscious delivery.