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Marrina Decisions

FLAWLESS EMAIL PRODUCTION | ANY ESP PLATFORM/TOOL | QUICK TURN AROUND

Senior Marketing Operations Lead – Lifecycle & Automation

Marketing OperationsMarketing OperationsOtherRemoteSeniorTeam 11-50H1B No SponsorCompany SiteLinkedIn

Location

Utah

Posted

9 days ago

Salary

$100K - $120K / year

Seniority

Senior

Bachelor Degree10 yrs expEnglish

Job Description

• Design and manage lifecycle marketing programs that support lead generation, activation, and engagement • Build and optimize automated marketing campaigns across multiple channels • Develop lifecycle workflows that improve lead conversion, customer engagement, and retention • Implement segmentation and personalization strategies to improve campaign performance • Manage marketing automation platforms such as Marketo, HubSpot, or other MAP tools • Ensure proper Salesforce CRM integration and data flow • Build and maintain marketing dashboards and reporting frameworks • Monitor campaign performance and key engagement metrics • Translate business requirements into scalable marketing automation solutions • Provide strategic input to improve marketing processes and campaign performance

Job Requirements

  • 7–10 years of experience in marketing operations, marketing automation, or lifecycle marketing
  • Strong expertise with marketing automation platforms (HubSpot, or similar)
  • Experience working with Salesforce CRM and marketing system integrations
  • Experience building lead management and lifecycle marketing frameworks
  • Strong analytical skills and experience with marketing performance reporting
  • Ability to manage complex marketing programs in a fast-paced environment
  • Excellent communication and collaboration skills

Benefits

  • Health Benefits
  • Paid Vacation
  • Paid Holidays
  • Paid Sick Time
  • Opportunity to work with innovative enterprise clients and leading technologies in the MarTech ecosystem

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