• Strategic CRM & Growth Funnels: You build scalable CRM strategies that directly impact our revenue and customer lifetime value (CLTV). • You design, develop and optimize email, WhatsApp and SMS flows, ensuring clear, high-performing communication across the entire customer journey. • Lead Nurturing & Performance Support: In close collaboration with our performance team, you develop funnel logics that systematically convert paid leads into buyers. • You design nurturing sequences and provide input on copy & creatives so our ads can scale more profitably. • Retention & CLTV Improvement: You identify customer needs and build targeted flows that drive repeat purchases, prevent churn and foster loyal customer relationships. • Copywriting & Customer Psychology: You write high-converting copy that is emotional, clear and relevant. • Testing, Analytics & Iteration: You analyze customer behavior, run A/B tests, interpret data from Klaviyo, Shopify & Co., and continuously optimize.