• Conduct on‑site and virtual consultations to drive hotel‑level execution across financial performance, guest experience, operations, owner engagement, and brand standards. • Serve as a trusted advisor to hotel owners, operators, and management companies, ensuring adoption of the midscale operating model and driving brand-aligned performance outcomes. • Leverage performance dashboards, competitive intelligence, and analytical tools (e.g., CoSTAR, Medallia, Salesforce, Tableau) to identify opportunities and influence decision‑making. • Recommend and activate strategies that improve revenue, guest satisfaction, profitability, and cost efficiency at the property and portfolio levels. • Ensure execution of recommendations through coaching, follow‑up consultations, and consistent communication with property stakeholders. • Drive continuous improvement in revenue, profitability, and guest experience metrics. • Collaborate with Revenue Management, Commercial Strategy, and other internal teams to align and deploy targeted strategies. • Enhance hotel engagement with brand programs, revenue initiatives, and operational tools. • Monitor competitive landscape and market trends to inform proactive performance strategies. • Identify operational challenges and connect hotels with specialized resources including ChoiceU, Centers of Excellence, Owner Relations, and Brand Operations. • Cultivate strong relationships with franchisees and serve as their primary Choice Hotels contact for performance‑related engagement. • Maintain accurate documentation of consultations, action plans, and follow‑up items within Choice’s CRM. • Provide regular performance feedback and market insights to the Regional Vice President. • Support franchise sales growth when needed and participate in franchise association activities.