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Role Description

This role exists to operationalize Fiskal’s authority by converting leadership intent into repeatable marketing output and running the marketing system end-to-end with a high bar for clarity and quality.

This role exists to operationalize the CGO’s thinking and turn strategy into execution. You will work directly with the CGO to run the marketing function end-to-end, ensuring everything that ships is clear, intentional, and reflects Fiskal’s standard.

This is not a conventional marketing role, and we are not looking for a conventional marketer. We are looking for an out-of-the-box thinker and builder — someone who is execution-heavy, creative, process-driven, and comfortable using modern tools (including AI) to work faster, smarter, and with higher leverage.

You are not a content scheduler or a social media manager. You are the execution engine, quality controller, and systems builder behind Fiskal’s marketing presence. Your job is to turn ideas into reality, structure into momentum, and strategy into consistent output.

This role comes with significant exposure and support. You will work closely with the CGO and collaborate with experienced specialists across SEO, YouTube as well as a fractional CMO. Part of your role is to act as the connective tissue between these experts — coordinating, synthesizing, and ensuring their work comes together into a cohesive, high-quality marketing system.

This is a hands-on, execution-heavy role with real responsibility, a steep learning curve, and strong growth potential for someone who wants to learn how category-leading brands are built in the US.

What you’ll own

• Marketing operations & execution
  • Own the day-to-day execution of Fiskal’s marketing function
  • Translate strategic direction into plans, timelines, and deliverables
  • Maintain momentum, cadence, and follow-through
  • Ensure marketing runs without constant oversight
• AI-first workflows & systems
  • Use AI to accelerate drafting, repurposing, and production
  • Build repeatable workflows that scale output without lowering quality
  • Continuously improve how marketing is produced and managed
• Website ownership
  • Own and maintain the Fiskal website directly
  • Implement positioning, messaging, and branding updates
  • Ensure the site reflects Fiskal’s authority and current focus at all times
  • Continuously improve structure, clarity, and presentation
• Editorial & content execution
  • Turn CGO and team input (notes, Looms, drafts, conversations) into polished assets
  • Structure, edit, and elevate ideas rather than publishing raw output
  • Maintain a high quality bar and reject anything mediocre
  • Ensure clarity, judgment, and consistency across content
• Design & asset creation
  • Design key marketing assets yourself (one-pagers, decks, PDFs, landing pages)
  • Brief external designers clearly when outsourcing is required
  • Review, refine, and approve creative work
  • Maintain strong visual hierarchy, consistency, and attention to detail
• Coordination & enablement
  • Manage external partners (design, SEO, video, PR)
  • Own briefs, feedback loops, and quality control
  • Support sales with strong pre-sales and enablement assets
  • Ensure alignment between marketing narratives and how Fiskal sells
• Quality, standards & governance
  • Own marketing standards and consistency
  • Protect the brand through disciplined execution
  • Ensure everything that ships meets Fiskal’s bar

What success looks like

• After 6–12 months:
  • Marketing runs smoothly without constant CGO involvement
  • The website consistently reflects Fiskal’s authority and positioning
  • Content and assets feel intentional, sharp, and cohesive
  • Clear marketing systems and workflows are in place
  • External partners are well-managed and productive
  • Fiskal’s authority compounds through durable assets

Ideal profile

• 2–5 years experience in marketing, content, brand, operations, or a similar hands-on, execution-focused role
• A strong creative foundation, ideally with exposure to art, design, visual communication, or a related creative discipline
• Very comfortable in computer-first environments, with a natural interest in technology, tools, and systems
• Strong with modern tools and AI, and excited about using them to work faster and with more leverage
• Design-capable with strong attention to detail, visual taste, and quality standards
• Process-minded and highly organized, with the ability to build and maintain workflows
• Comfortable owning execution end-to-end, from idea to finished output
• Curious, creative, slightly geeky, and ambitious; enjoys learning, experimenting, and improving systems
• Exposure to coding, automation, or technical problem-solving is a strong plus, but not a requirement

This role is not for you if

• You need constant direction
• You prefer ideation over execution
• You’re uncomfortable owning quality
• You want a narrow or purely creative role
• You’re looking for a traditional content or social media position

Why this role is different

You will work directly with the CGO and get a front-row seat to how brand, authority, and revenue connect in a competitive US market. This role is designed for someone who wants responsibility early, learns fast, and wants to grow into a senior role over time.