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Role Description

We are looking for a Growth Manager to lead performance growth across our marketing funnels and paid acquisition channels. This role sits at the intersection of paid media, funnel optimization, analytics, and experimentation.

You will work closely with media buyers, creatives, CRO specialists, and developers to ensure our campaigns, funnels, and offers perform at the highest level possible. This is a high-impact role focused on diagnosing performance issues, identifying growth opportunities, and ensuring our acquisition channels consistently meet revenue and efficiency targets.

What You’ll Be Owning

• Funnel & Diagnostic Excellence
  • Develop a deep understanding of funnel performance metrics, including CPA, AOV, LTV, and CVR.
  • Detect funnel leakage, AOV fluctuations, or conversion drops in real time.
  • Analyze trends daily, weekly, monthly, and across rolling performance windows.
  • Ensure strong alignment between ads, landing pages, offers, and messaging.
  • Provide clear feedback to the paid media team based on funnel performance.
• Campaign & Growth Experimentation
  • Generate, evaluate, and prioritize new acquisition tactics, campaigns, and offers.
  • Write testing hypotheses and define success metrics for experiments.
  • Lead campaign development in collaboration with the creative team.
  • Oversee landing page development, tracking setup, attribution frameworks, and testing environments.
  • Ensure clear separation between testing initiatives and core operations to maintain accurate reporting.
• Execution & Optimization
  • Launch campaigns, promos, and MVP tests on schedule and within budget.
  • Make rapid, data-driven optimizations across funnels, campaigns, and offers.
  • Communicate performance insights, wins, and challenges clearly to stakeholders.
  • Maintain visibility on campaign costs, timelines, and ROI.
• Performance Reporting & Visibility
  • Maintain a real-time reporting environment that clearly shows:
    • Which platforms, creatives, landing pages, or funnels are performing best.
    • Where spend can be scaled profitably.
    • What needs to be fixed, improved, or paused.
• Cross-Functional Collaboration
  • Work closely with Creative, Ecom, Retention, and Acquisition teams to ensure smooth campaign execution.
  • Identify whether performance issues are caused by funnel issues, tracking gaps, or technical problems.
  • Collaborate with creative strategists to close performance gaps through new messaging, angles, and content.
• Evaluation & Scaling
  • Analyze experiments and campaign performance against success criteria and historical benchmarks.
  • Conduct competitive research and margin analysis to support pricing and promotional strategies.
  • Document learnings and maintain a library of proven growth playbooks.
• Leadership & Culture Contribution
  • Promote a culture of speed, ownership, clarity, and accountability.
  • Operate autonomously while maintaining strong alignment with the senior leadership.

Qualifications

• Senior-level experience in performance marketing and direct-response environments.
• Strong understanding of paid acquisition channels including Meta, Google, Tiktok, and Programmatic platforms.
• Deep knowledge of funnel metrics including CAC, AOV, MER, LTV, and CVR.
• Ability to diagnose funnel and campaign performance issues quickly and accurately.
• Experience running and managing structured testing and experimentation programs.
• Strong analytical mindset and ability to translate data into actionable decisions.
• Clear communication skills and the ability to work cross-functionally with marketing, creative, and tech teams.

Preferred Experience

• Experience working in direct-to-consumer eCommerce.
• Experience with Shopify and modern landing page builders.
• Experience with attribution and analytics platforms such as Triple Whale, Hyros, or GA4.
• Comfortable operating in a fast-paced, performance-driven environment.

Benefits

• Competitive salary in USD.
• Fully remote work environment.
• Opportunity to work in a fast-growing global eCommerce company.
• A team of highly driven operators focused on building industry-leading health brands.
• Continuous learning and growth opportunities.
• Only resumes in English are accepted.