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Role Description

Crescendo is looking for a Vice President of Product Marketing to own, elevate, and evangelize our market story. This is a rare chance to define a category, sharpen our competitive edge, and arm a world-class GTM engine that fuels rapid growth.

Reporting to the SVP of Marketing, you’ll be the architect of how Crescendo is understood in the market — by customers, analysts, investors, and the press. You’ll turn AI hype into differentiated proof, de-position weaker alternatives, and position Crescendo as the undisputed performance brand in CX + AI.

This is a high-impact role for a strategic storyteller who can think like a CMO, act like a CRO, and inspire like a founder.

What You’ll Do:

• Define & Elevate the Story:
  • Craft the category narrative that cements Crescendo as the AI-native contact center.
  • Boldly de-position bolt-on AI tools, AI-only SaaS vendors, and traditional BPOs with clarity and conviction.
  • Partner with execs, product, and sales to create narratives that cut through noise and win markets.
  • Drive storytelling for keynotes, analyst briefings, board decks, and customer evangelism.
• Fuel GTM & Sales Success:
  • Build the arsenal: battlecards, ROI models, competitive plays, proof points that win deals.
  • Equip the field with messaging that accelerates pipeline and closes revenue.
  • Partner tightly with sales leadership to remove friction and unlock velocity.
• Shape Market & Competitive Strategy:
  • Own market and competitive intelligence, turning insights into offensive and defensive plays.
  • Position Crescendo as the thought leader and category-defining brand.
• Lead World-Class Launches:
  • Architect GTM strategies that make every product launch impossible to ignore.
  • Feed insights back into product roadmap, pricing, and packaging.
  • Partner with sales and finance to push outcome-based pricing narratives that resonate.
• Expand Market Influence:
  • Cultivate relationships with Gartner, Forrester, and key influencers.
  • Evangelize Crescendo at conferences, on stage, and in media.
  • Anchor campaigns and demand-gen in differentiation that drives conversion.
• Build & Scale a Team:
  • Start as a player-coach, then scale a high-performing product marketing function.
  • Instill operating rigor, crisp priorities, and alignment to Crescendo’s aggressive growth trajectory.

Qualifications

• 10+ years in B2B SaaS product marketing or GTM leadership (VP-level experience strongly preferred).
• Proven expertise in CX, contact center, or customer service technology.
• A category creator with the storytelling chops to command exec, analyst, and customer audiences.
• Track record of competitive wins, sales enablement excellence, and market-shaping launches.
• Strategic, analytical, and collaborative leader who thrives in high-growth environments.
• Comfortable alternating between the war room and the main stage — setting the vision while rolling up sleeves to execute.

Benefits

• Performance-Guaranteed CX → The only model with skin in the game.
• Category Leadership → We’re not joining the conversation. We’re writing it.
• Velocity & Scale → From mid-market agility to enterprise impact, Crescendo moves fast and delivers faster.
• AI + Superhumans → Not one or the other — the best of both, working together.